Google’s Waze Serves Drivers ‘Third-Screen’ Local Ads

In the movie Speed, Keanu Reeves risked his bus exploding if it stopped. In real-life, some drivers will now see digital ads if their car stops for more than three seconds. That is the one strand in the advertising proposition for Waze, the crowd-powered drivers’ sat-nav aid that also has marketing ambitions. “We give brands the […]

 

GroupM’s Gotlieb On Smart Cars’ ‘Space Race’ For Apple, Google

LAS VEGAS – In a world where mobile phones are replaced every two years or so, it’s frustrating that vehicles’ longer ownership terms make in-car entertainment systems dead-end and dead old. That’s why many auto makers, often accused of loading their dashes with old technology, are now turning their systems in to future-proof mobile mini-computers, […]

 

YouTube’s Skippable Ads Keep 50% More Viewers

Putting users in control can put publishers at an advantage, it seems. Google’s TrueView video ad format may let users skip YouTube pre-roll ads – but that doesn’t mean reduced engagement, says a company exec. “One of the most interesting findings that we’ve gotten from TrueView, both on YouTube and also off of YouTube and […]

 

Google Expects Consolidation In Programmatic Ad Market

Lately, ad tech vendors have been rushing like bulls out of a gate to bring out new automated ad delivery tools. But this proliferation may not always be the case, according to a top Google exec. “There could easily be some contraction in this marketplace, or acquisition,” Google media platforms sales head Jay VanDerzee tells Beet.TV. “The next […]

 

Google Media Platform Sales Head: We’re Ready For Video Advertising Boom

Google reckons the US video advertising market could hit $10 billion in the next couple of years – and says it has a full suite of services ready to help marketers capitalize on the opportunity. Media platforms sales head Jay VanDerzee tells Beet.TV Google has been playing in programmatic and real-time bidding for several years […]

 

Powering Google Hangouts, ‘Vidyo’ Expands Live Video Solution for Businesses, Healthcare

One name with which some in the online video business may not be overly familiar is Vidyo. The New Jersey-based provider of videoconferencing technology often sits in the background whilst its clients roll out products partly based on its code. “Google Hangouts (video chat) is built on the Vidyo technology,” Vidyo VP Ray Glynn tells […]

 
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