‘Cuspers’ Straddle Gen-Z & Millennials: Fullscreen’s Cushman

SANTA BARBARA — What would you get in the middle of the Venn diagram if you overlaid “millennials” and “Generation Z”? “Cuspers“, according to recently-published research from Fullscreen, an agency providing influencer talent to brands and management services to talent. The research, conducted by TalkShoppe for Fullscreen, which is owned by WarnerMedia’s Otter Media group, […]

 

New AT&T Streaming Offerings: Fewer Barriers, More Ad Opportunities

Something for everybody pretty much describes AT&T’s launch on Nov. 30 of its three new streaming services: DIRECTV NOW, FreeVIEW and Fullscreen. It’s a way to both remove pain points for consumers—such as credit checks or the inability to access traditional cable service—and offer advertisers more VOD-first options, according to the EVP & CMO of […]

 

Quantifying a GRP: Fullscreen, Otter Media Developing Models around Custom Content

CANNES —  Fullscreen, the popular MCN, along with its parent group Otter Media, is developing a means to measure the impact of video views of custom advertising, says Kevin McGurn, Head of Sales, in this interview with Beet.TV The new measurement system, meant to quantify a gross rating point (GRP),  is being developed with Nielsen and Millward […]