IRIS.TV Lets Finecast Buyers Target Through The Eye Of Context: Garthwaite

LOS ANGELES – When one of the world’s largest media buyers plugs contextual targeting into its connected TV offering, you know the new practice is about to get a leg-up. That’s what GroupM’s Finecast did in November, when it announced it would make IRIS.TV’s contextual targeting and brand safety tools available to its US local […]

 
 

Brands Seek Greater Transparency for CTV Ads: IRIS.TV’s Field Garthwaite

The migration of viewers from traditional linear television to streaming platforms like Hulu and the Roku Channel is pushing brands to divide their advertising budgets among a wider group of media outlets. Their spending is expected to grow, though they will want greater transparency into the connected TV (CTV) marketplace. “Buyers don’t have transparency into […]

 
 

IRIS.TV: Machine Learning Yields Personalized Video Streams

BOSTON – Akin to what Pandora has done with streaming music, IRIS.TV brings adapted machine learning to video viewing preferences. Its white-label solution, licensed to digital publishers, uses artificial intelligence to create a “personalized viewing experience for every viewer,” according to CEO and Co-Founder Field Garthwaite. “We ingest the archive from a publisher, look at […]