Voices from the #BeetRetreat: Ashwin Navin, Howard Shimmel, Mike Fisher, Field Garthwaite, Tracey Scheppach and Kelly Abcarian

LOS ANGELES – More great conversations from the stage of the Beet Retreat in Santa Monica last month. Delighted to present thee segments on this episode of the #BeetCast podcast. Lots to listen to about the changing state of TV measurement with Ashwin Navin of Samba TV in a conversation with Howard Shimmel, plus a […]

 
 

Content Identifiers Help to Spur Large-Scale Ad Reach: IRIS.TV’s Field Garthwaite

LOS ANGELES – The growing popularity of streaming video is giving advertisers another way to reach millions of U.S. consumers who watch a broader variety of on-demand programming. Marketers want to ensure that their messaging appears next to content that’s not only relevant to target audiences, but also is brand-safe. “Core to measurement is content […]

 
 

IRIS.TV Lets Finecast Buyers Target Through The Eye Of Context: Garthwaite

LOS ANGELES – When one of the world’s largest media buyers plugs contextual targeting into its connected TV offering, you know the new practice is about to get a leg-up. That’s what GroupM’s Finecast did in November, when it announced it would make IRIS.TV’s contextual targeting and brand safety tools available to its US local […]

 
 

Brands Seek Greater Transparency for CTV Ads: IRIS.TV’s Field Garthwaite

The migration of viewers from traditional linear television to streaming platforms like Hulu and the Roku Channel is pushing brands to divide their advertising budgets among a wider group of media outlets. Their spending is expected to grow, though they will want greater transparency into the connected TV (CTV) marketplace. “Buyers don’t have transparency into […]

 
 

IRIS.TV: Machine Learning Yields Personalized Video Streams

BOSTON – Akin to what Pandora has done with streaming music, IRIS.TV brings adapted machine learning to video viewing preferences. Its white-label solution, licensed to digital publishers, uses artificial intelligence to create a “personalized viewing experience for every viewer,” according to CEO and Co-Founder Field Garthwaite. “We ingest the archive from a publisher, look at […]