Flexible & United: Quigley-Simpson’s Fremont On Marketing’s 2021 Lessons

It has been a few years of tremendous disruption, in both the business and social environment and in the way marketers must adapt to changing media consumption dynamics. How can they best respond? By uniting their previously disparate business strategies and thinking on their feet, according to one veteran marketing agency leader. In this video […]

 
 

Changes & Challenges: Engine’s Davidson On Ads’ New Data Opportunity

The world of digital marketing has changed incredibly in the last few years, with new data-driven opportunities to reach consumers. But there are still some flies in the digital ointment. That is the view of Andy Davidson, head of analytics and data strategy at Engine Group, a company that uses audience data that helps advertisers […]

 
 

Engine CEO Cacy Wants To Give Brands The Best Of Both Worlds

Kasha Cacy knows that many of the advertiser opportunities on offer today may seem to nestle on disparate islands. But, through her agency Engine Group, Cacy wants to help brands get the best of both worlds. In this video interview with Beet.TV, Engine’s CEO describes how she wants to connect the dots for clients. TV […]

 
 

Scott Schiller to the TV Industry: “Be Open to Change, Be Ready, There Are No Sacred Cows”

Delighted to have Scott Schiller on this episode of the BeetCast. Scott is a media pioneer, leader and teacher. Many of you know him from his role at NBC Universal as Executive VP of Advertising. He is a former chairman of the IAB. Presently, Scott serves as Global Chief Commercial Officer of the ENGINE Group, […]