Ireland’s RTÉ Targets Dynamic Ads For Digital Player Reboot

LONDON — Irish public broadcaster RTÉ is readying to build the next generation of its multi-platform digital player brand, hoping summer-time tests of dynamic ad insertion can lead it to new riches in ad sales for live digital programming. RTÉ Player, a catch-up VOD service, first launched on desktop in 2010, later coming to mobile systems, cable and games consoles. Now the build of […]

 

Dynamic Ad Inventory Will Be Infinite: Cablevision’s Dolan

FORT LAUDERDALE — When many vendors think about the emerging technology “dynamic ad insertion” (DAI), they think about ads inserted, on the fly, in to live programming playing out through digital media. But what’s dynamic can also me added to what is static. New York cable operator Cablevision is eyeing up the application of dynamic ads […]

 

Dynamic Ad Choice Coming To Programmers: “This Technology’s” Sherwin

Dynamic ad insertion – through which, video channel owners can swap in and out ads as content reaches viewers – is a growing phenomenon. Just before Christmas, one such technology provider, Elemental Technologies, scored a $14.5 million investment for the prospect. “What’s really driving a lot of DAI (dynamic ad insertion) – at least in […]

 

Black Arrow See Dynamic Ad Insertion Appetite Grow

NAPA, CA — The TV industry may move from selling in-stream ads upfront to inserting them in real-time, if Chris Hock gets his way. Hock’s Black Arrow helps cable companies dynamically insert ads in to streamed programming. “Through the third quarter of this year, we’ve seen a 250% growth over impressions from last year,” says […]

 

Programmatic Video ‘Three Years Behind Display’: Videoplaza’s Muehle

AMSTERDAM – So-called “programmatic” techniques for controlling and targeting online ad trading are already revolutionizing sales of static display ads; but video is later to the ad-tech party. Display has been like this for a while. Video is two to three years behind,” London- and Stockholm-based video ad platform Videoplaza‘s director David Muehle tells Beet.TV in […]

 

Canoe Catches A Wave After VOD Ad Pivot

SAN FRANCISCO — Once conceived as an ambitious cable industry effort to insert ads in interactive TV, Canoe Ventures says it is now making headway after pivoting from its original goal. The venture flipped three years ago to help TV content owners benefit from ad sales in their own content when it is hosted on cable operators’ […]

 

TV Not Ready For Dynamic Ad Insertion: Simulmedia’s Morgan

CANNES, France — Although people talk about serving highly targeting, personalized ads in TV broadcasts in the same way as is becoming possible online, this is unlikely to happen for some years, according to Real Media’s founder. “There is some automation that can come in from the digital world,” says Simulmedia CEO Dave Morgan. “But the […]