Horizon’s Williams: Helping Companies Rethink Communication During Covid-19

In a time of no live sports and heightened sensitivity to brand messaging, many companies have had to completely rethink their marketing strategies. In an interview with Beet.TV, Donnie Williams, executive vice president and chief digital officer at Horizon Media, explored how the consultative lever of the industry has been busier than ever trying to […]

 
 

Horizon Media Plants Its Stake in Programmatic via Partnerships

Horizon Media has inked a number of partnerships that will help it expand further into programmatic video and buying, says Donnie Williams, Chief Digital Officer at Horizon Media, in an interview with Beet.TV. Last month, the agency struck a deal with ad tech platform i.Predictus, a demand-side platform for TV advertisers. Access to the data i.Predictus […]