Digitas North America

LAS VEGAS — The retail media network explosion mirrors the programmatic advertising boom 15 years ago in a lot of ways to Digitas North America’s’ Chelsea Monaco. As the convergence of shopping, advertising, and media becomes more solidified, the wide retail media could look a lot smaller in the near-future.  “If you look at what […]

Is your next customer a bot? The way consumers shop and discover products is undergoing significant changes, marked by a highly fragmented journey that spans social feeds, e-commerce platforms, retail media, and AI services. Just when retail media was exploding, AI-powered interaction services are now determining which products are presented to consumers, effectively acting as […]

AMENIA, NY – The long-established rules of search engine optimization are changing fast. In an advertising world increasingly shaped by conversational AI, the efficacy of familiar tactics of keyword stuffing and link-building is coming under pressure. Instead, a new playbook is emerging. With consumers turning to social platforms for discovery, retail sites for shopping, and […]

Artificial intelligence isn’t fundamentally rewriting media strategies just yet, but it is certainly speeding things up. AI is boosting existing goals like personalization, accelerating the customer journey through the marketing funnel, and enabling these efforts at a greater scale. “I think we’re all still in the learning phase,” Liane Nadeau, EVP, head of media investment, […]

With the world still swirling around media measurement, could AI lend a hand? Digitas North America is kicking the tyres of that opportunity – but it’s too soon to get out on the road. In this video interview with Beet.TV, Jen Faraci, chief data officer, Digitas North America, explains the potential. An imperfect world “The […]

Contextual advertising is poised to reach new heights in the coming year, as artificial intelligence and advanced technology help marketers move beyond obvious placements to uncover hidden moments of consumer receptivity. But to get there, the industry needs to evolve its definition of what personalization in advertising really means. That’s according to Liane Nadeau, EVP […]

AMENIA, NY — The retail media landscape is rapidly expanding beyond its traditional focus on driving sales through onsite search and display advertising. As retailers launch new media networks on a weekly basis, the space is becoming increasingly complex, says Christa Klausner, SVP of Media: Commerce at Digitas North America, in this video interview with Beet.TV’s […]

For Digitas North America’s Megan Jones, contextual AI is unlocking a new era in which brands can engage audiences with unprecedented relevance. Context has always been a key consideration for advertisers. But, whilst context used to be somewhat up to interpretation, AI is now supercharging marketers’ ability to understand it. “It’s a pretty empowering moment […]

AMENIA, N.Y. — The digital ad industry has been preparing for a cookieless future. While Google’s surprise decision not to deprecate cookies in its Chrome browser may reduce the urgency of the move, it won’t necessarily change the fundamental trajectory. “The cookie itself is just one tool as a means to reach those actual audiences and […]

Retail media is exploding, forecast by Advertiser Perceptions to grow 30% in 2024 to reach a fifth of US advertising. However, with rapid expansion comes significant challenges. In this video interview with Beet.TV editorial director Lisa Granatstein, Amy Lanzi, CEO of Digitas North America, identifies the primary issue as the retail sector’s nascence in the […]

The landscape of digital commerce and advertising is evolving rapidly, and nowhere is this more apparent than at industry events like ShopTalk. The big retail conference is evolving as the industry sees the fusion of retail with advertising, in the shape of retail media. In this video interview with Beet.TV at the event, Amy Lanzi, CEO […]

Retail media, for a long time, has been perceived as emerging from non-traditional media budgets. This perspective is now changing, with funds coming out of more traditional media budgets. That is according to Amy Lanzi,who, as CEO, Digitas North America, is taking a keen interest in the trend. The Changing Landscape of Retail Media Budgets […]