Digitas North America

The landscape of digital commerce and advertising is evolving rapidly, and nowhere is this more apparent than at industry events like ShopTalk. The big retail conference is evolving as the industry sees the fusion of retail with advertising, in the shape of retail media. In this video interview with Beet.TV at the event, Amy Lanzi, CEO […]

Retail media, for a long time, has been perceived as emerging from non-traditional media budgets. This perspective is now changing, with funds coming out of more traditional media budgets. That is according to Amy Lanzi,who, as CEO, Digitas North America, is taking a keen interest in the trend. The Changing Landscape of Retail Media Budgets […]