Samsung Ads Makes Its DSP Simpler & Smarter With Activator, Data Partnerships: Craig Chinn

LAS VEGAS — What can an ad platform from a TV maker offer in 2024? Samsung Ads launched its DSP in 2020. Now it is making enhancements to the platform. In this video interview with Beet.TV, Craig Chinn, VP of Platform Sales at Samsung Ads, shares insights into the company’s latest endeavors to transform the […]


Samsung Scales Up Ad-Buying With DSP, PMP

Five months after launching its own demand-side ad platform (DSP), Samsung Ads is amassing audience scale and technical capability to become a major ad publishing player. As connected TV advertising evolves, it seems the OEMs whose screens are being viewed are sitting pretty on top of primary user behavior data. Vizio leverages such data through […]