Chris Paquette

MIAMI BEACH, Fla. — The pharmaceutical industry has long dominated television advertising with blockbuster drugs and massive budgets. But connected TV is rewriting those rules, potentially giving smaller, precision medicine brands access to premium inventory they could never previously afford. It’s a change in how healthcare marketers can reach specific patient populations during high-impact viewing […]

For the pharmaceutical industry, the ability to target ads to households using connected TV is both a huge opportunity and a minefield. Ad-tech company DeepIntent will help them navigate that landscape, after LG Ads Solutions, the OEM’s ad sales division, picked it to be its DSP of choice for the healthcare industry in the U.S. […]

The global pandemic has made people more aware of taking steps to protect their personal health, even as it has challenged healthcare marketers to reach patients and medical professionals. Those marketers have an important role in helping to educate people about the availability of vaccines, and to address concerns about safety. “We have a population […]

The growing audience for connected TV services gives advertisers in the healthcare and drug industries more ways to reach medical professionals and their patients. Those advertisers also can improve their audience targeting with health information about consumers whose sensitive medical data are closely guarded with strict rules against unauthorized sharing. The good news for healthcare […]