Measuring Brand ‘Love,’ Doubling Down On Yahoo Properties: Oath’s Tim Mahlman

LAS VEGAS – Verizon’s Oath is intent on spreading the love in 2018 as it ramps up to offer advertisers alternatives to more unified competitors like Facebook and Google. “Build brands people love” is the mantra of the amalgamation of AOL and Yahoo that is Oath. Fittingly, the company has decided to share its “love” […]


Pivotal Research’s Brian Wieser On Disney-Fox, Consultants Versus Agency Holding Companies

LAS VEGAS – When Brian Wieser looks at The Walt Disney Co.’s desire to buy certain aspects of 21st Century Fox, he sees the impact of both shifting viewing habits and the intrusion of big digital players. For Disney, it’s the appeal of a big, quick deal and the options here and overseas it will […]


TBWA’s Troy Ruhanen at CES 2018: Fear And Learning In Las Vegas

LAS VEGAS – With all the pressures that most marketers are facing, being at CES 2018 can actually be a bit scary. Which is why many agencies are here with their clients, trying to guide them through all of the promotional smoke and noise to what really matters. “There is fear in the unknown. What […]


From Creative To Media Brings OMD’s John Osborn ‘Closer To The Customer’

LAS VEGAS – Contrary to what some might think, John Osborn didn’t leave the creative world behind when he decided to shift from heading up BBDO New York to running the media side at OMD U.S. He feels he’s gotten even closer to the real action. “I don’t look at it as leaving anything behind,” […]


Major TV Networks’ Embrace Of Data-Optimized Campaigns ‘A Really Big Step’: Simulmedia’s Dave Morgan

LAS VEGAS – To Simulmedia, which has about a decade head start in optimizing linear television ad targeting, it’s a good sign that large network groups have decided to adopt data-optimized, audience-based campaigns. “It’s critical to get their adoption to move a market because the TV ad market is one where demand exceeds supply,” says […]


Behind The Headlines At CES, ‘Significant’ TV Viewing Changes: WPP Group’s Sir Martin Sorrell

LAS VEGAS – At events like CES 2018, noisy headlines about bright, shiny new technology can get ahead of reality. Take advanced television and shifting viewing habits, as seen through the eyes of WPP Group CEO Sir Martin Sorrell. “If you define television as screen and screen hours, there’s a bigger opportunity than there’s ever […]


Cross-Platform Deal With comScore Has Broad Industry Potential: Adam Lowy of DISH MEDIA And Sling TV

LAS VEGAS – Three years ago next month, when DISH launched streaming service Sling TV, the company had bigger ambitions than just serving addressable ads on Sling. It was the recent measurement deal with comScore that delivered the missing piece: uniformly measured addressable TV for both streaming and linear programming. Now buyers can reach specific […]


comScore Has Cross-Platform Addressable Partnership With DISH, Sling TV

LAS VEGAS – Longtime partners comScore and DISH have crossed the platform threshold, so to speak, with their partnership to provide uniform addressable advertising measurement across the Sling TV over-the-top service and DISH linear television. The deal gives advertisers a view of their campaign’s performance across Sling’s connected TV, mobile and desktop impressions, as well […]


Luma Partners’ Terry Kawaja: With Convergent TV, Scale ‘Is Now On A Whole New Level’

LAS VEGAS – When Terry Kawaja takes in the proceedings at CES, he’s not focused on the “flashy consumer-facing stuff that we see on the show floor.” To the Founder and CEO of investment banking firm Luma Partners, it’s all about sub-trends. This means that things like self-driving cars, drones, artificial intelligence and virtual reality […]