IBM Watson’s Seifer On How Agencies Can Embrace Blockchain

CANNES — After transparency, back-handers and disintermediation by platforms, next on the list of challenges facing media agencies is blockchain. Or, is it? A blockchain is a public, distributed, anonymised ledger of transactions that is supremely trackable and traceable. It is the technology that underpins digital currencies like Bitcoin – but, in theory, those “transactions” don’t have to […]

 

AI Boosts Marketing Engagement: Weather Company’s Seifer

CANNES — Artificial intelligence may get talked about a lot as a future technology. But the reality is that some of the big technology firms already make several AI and machine learning disciplines available for any developer to use in their own applications today. That means the time is now to pick a horse in […]

 

Have Your Cake And Eat It With Private Marketplaces: Mediavest’s Seifer

In the beginning, there was real-time bidding, for ads in open-auction networks. And some advertisers sought greater control. So ad-tech vendors separated the light from the darkness, creating private marketplaces. By constraining the inventory available through private marketplaces and giving advertisers greater control over what they buy, platforms have developed a “best of both” approach to their offering, says […]

 

MediaVest’s AOD Reorg ‘Benefits’ Our Campaign: Heineken’s Amram

CANNES — We have heard a lot this year about how SMG’s VivaKi has moved much of the functionality of its distinct Audience On Demand programmatic division out in to sibling agencies. That has been the internal reorganization story. But what do clients think? “MediaVest has completely rethought staffing on our business. For the most part, it’s been […]

 

Millennial’s Seifer: The Two Key Data For Mobile Ads

LAS VEGAS — If you want to know how best to advertising to consumers across mobile devices, look to the numbers, says one exec. “Some of the best mobile advertising we’re seeing to date are from brands who understand the importance of data,” mobile ad tech firm Millennial Media‘s global strategy VP Carrier Seifer tells […]