Buying CTV Ads Calls for Holistic Approach to Video: Dentsu’s Cara Lewis

Marketers can gain greater insights into television audiences as more households connect their TVs to the internet. They can harness the smart TV data from original equipment manufacturers (OEMs) to support their efforts to ensure that their campaigns are reaching target consumers. “A lot of people use the data that the OEMs have in their […]

 
 

AVOD Platforms Provide Broad Reach with Less Ad Load: Amplifi’s Cara Lewis

Consumers who connect their TVs directly to the internet are becoming more accessible to marketers through the growing number of ad-based video-on-demand services. AVOD platforms are gaining many viewers that had been lost to the cord-cutting trend, reaching greater scale for major advertisers. Advertisers are “looking for where we can basically scale outside what’s happening […]

 
 

Marketers Seek Video Metrics for Cross-Platform Consumption: Amplifi’s Cara Lewis

Television advertising is undergoing a period of significant upheaval as viewers watch their favorite programming on a broader range of devices, including smartphones and TVs connected directly to the internet. Because video is everywhere, advertisers are looking for a way to tell where and when their ads are reaching viewers most effectively — and that’s […]

 
 

Amplifi’s Lewis Looks To Reboot Seller Relationship With Cost, Flexibility In Mind

At a time when TV networks’ programming plans are on the ropes, is there an opportunity for ad buyers to rebalance the relationship between buy side and sell side? We have already seen the annual upfront TV ad sales season delayed, and a new call for a further delay plus significant reform, as advertisers and […]