Cadi Jones

LONDON – Connected television and ad-supported streaming are moving firmly into the mainstream, creating rapid growth opportunities and new challenges for advertisers and the programmatic ecosystem, said Cadi Jones, SVP, EMEA, at Index Exchange. Speaking with Beet.TV contributor Robert Andrews at the Beet.TV and WPP Media Leadership Summit, Jones said CTV and ad-supported video on […]

LONDON, UK — YouTube had already graduated from its “skateboarding dog” phase. But can it cross the chasm from digital devices to the TV? Well, “nearly half (45%) of all YouTube viewership takes place on TVs” and “time spent watching YouTube on TVs now exceeds any other individual network or streaming service”, according to this […]

LONDON – A couple of years after the media industry’s great ad transparency outcry sparked, a consensus emerged over why a change in pricing model would be necessary. Cadi Jones is convinced that change – from ad-tech intermediaries taking a percentage of media spend to simply taking a flat, fixed fee – is right. (We […]