YouTube Is Maturing As A TV Ad Channel: Pixability’s Jones

LONDON, UK — YouTube had already graduated from its “skateboarding dog” phase. But can it cross the chasm from digital devices to the TV? Well, “nearly half (45%) of all YouTube viewership takes place on TVs” and “time spent watching YouTube on TVs now exceeds any other individual network or streaming service”, according to this […]


Fixed Fees Are Fairer: Beeswax’s Jones

LONDON – A couple of years after the media industry’s great ad transparency outcry sparked, a consensus emerged over why a change in pricing model would be necessary. Cadi Jones is convinced that change – from ad-tech intermediaries taking a percentage of media spend to simply taking a flat, fixed fee – is right. (We […]