IPONWEB’s Golbere On TV’s Long, Slow March To Data Ads

CANNES — Across the TV industry, MVPDs are examining how they can upgrade their ad sales processes. Taking a cue from online video ad sales, they want to start trading ads using data-infused insights, allowing advertisers to target audiences, not just content. Brian Golbere wants to help, though he says the prospect has a ways […]