Adobe’s Ad-Tech Consolidation Good News Industry, Publicis’ Bruinsma

MIAMI — That Lumascape is a pretty mess. In other words, customers like the new super-powers bestowed on them by ad-tech – but they are confused by a procession of vendors that all claim to do the same thing. That’s why Dan Bruinsma is looking forward to the kind of consolidation heralded by the latest big ad-tech M&A […]

 
 

Now Car Makers Can Find Specific Customers On TV, Through Videology

MIAMI — The auto industry is a pretty specific one. Despite the end products being badged by just a handful of marques, it is individual local dealers, and not the brands themselves, with whom customers end up transacting. Not only that. Despite copious research being carried out online, most purchases are overwhelmingly still made on the forecourt, […]

 
 

Addressable Is Drawing Foreign Brands To US TV: Cadreon’s DeHaen

So-called addressable TV is lighting the way for new brands toward a kind of future TV advertising that is customized and targeted at individual households. That’s bringing in new, smaller advertisers for which TV may previously have been too costly. But one surprising new group of buyers is those from overseas. At Cadreon, IPG Mediabrands’ ad-tech unit, […]

 
 

Scale Is Key To Addressable TV: Neustar’s Dethero

Around the world, TVs are getting connected to the internet. And that means big new possibilities for the ways in which advertisers can reach viewers. For one, internet targeting capabilities support the delivery of individual ads tailored to specific households. It’s a theory that was a long time coming, but now the reality is hitting. […]

 
 

Too Much Money Fueling Ad-Tech Chaos: IAB’s Rothenberg

Sometimes, it takes a former reporter to tell you straight. Even if you don’t like the sound of what Randall Rothenberg has to say, the Interactive Advertising Bureau (IAB) president and CEO has a sharp and timely view from his vantage point at the top of the online ad industry. That view – you may see the […]