4C’s Goldman Sees Ad Opportunity Become Reality

LAS VEGAS — The tectonic plates of the ad-tech ecosystem have shifted in to alignment, allowing now advertisers to do many of the newfangled techniques that have been talked about for years. That’s according to one media-tech exec whose company just passed some milestones of its own. 4C Insights ingests social media platform data and TV ad data […]

 
 

TV-Synced Ads Plugged In To 4C Platform

COLOGNE – The TV-synced social advertising technology Beet.TV has reported on for the last couple of years has had a long and winding road. Started by Teletrax, it was later wrapped up in to Philips’ Civolution, before being renamed Teletrax, which was last month sold to digital ad group 4C Insights. Now 4C has fully integrated […]