Linear TV is Advancing as New Currencies and Platforms Take Hold

New York City, October 22, 2-5 p.m.

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Data is transforming the streaming television businesses quickly. And, it is beginning to impact linear TV.

From planning, to targeting, optimization and attribution, data is making television advertising more efficient. New sources are becoming available to marketers and programmers: They include ACR, the set-top box, shopper data, first party, log-in data and other sources. Collectively these new data sets can provide a persistent ID, a single person view across multiple devices.

New currencies and unified platforms are opening vast opportunities for linear TV planning and attribution.

These will be among the topics covered in a series of fast-paced fireside chats, panels and group interactions taking place at the Publicis offices in New York. The event will be comprised of 12 speakers and three moderators. There will be an invited audience of 100 including several Publicis executives and guests of the event’s sponsors.

This will be both a high-level industry thought leadership event and a “made for TV” event as the entire program will be produced and published by Beet.TV on its extensive publication platform including YouTube, The Drum, Reuters, LinkedIn, Twitter and other outlets.

Agenda