CANNES — Over the last year, "clean room" technology has rocketed in popularity, as a means to enable privacy-compliant data integration. But it's not just data that needs to get integrated, it's also the clean room tools themselves. That is according to Travis Clinger, SVP, Activations & Addressability, LiveRamp. In this video interview with Beet.TV, Clinger explains the role of clean rooms in allowing [...]

CANNES — The last couple of years has seen a veritable Cambrian explosion in alternative TV currencies. Right now, many a broadcaster is implementing a solution to add to or replace Nielsen for the multi-platform world. In this video interview with Beet.TV, Tara Gotch, EVP, Commercial, Comscore, explains what that roll-out entails, and why it is spreading to more parts of the industry [...]

CANNES -- There is a tremendous amount of excitement surrounding retail media, and for good reason. The category is growing rapidly, with projections to reach $132 billion. In this interview with CIMM MD Jon Watts at Cannes Lions for Beet.TV, Brian Gleason, Global Chief Revenue Officer of Criteo, discusses the reasons for this buzz and shares his insights on the future of [...]

CANNES – Responsible media investment seeks to support a diverse range of publishers, broadcasters, streaming platforms and creators of content. The effort also reflects the growth of multiethnic audiences, especially younger consumers with growing spending power. Publicis Groupe several years ago created the Once and For All Coalition to advance diversity and inclusion goals. “We were looking to be more strategically focused, [...]

CANNES — "Personalized, data-driven, and highly engaged" - these are the hallmarks of Tubi, the largest and fastest-growing streaming AVOD platform in the United States, according to Melanie Brown, Director of Advanced TV Products. With more than 50,000 titles in its library of content, the platform boasts a user base of 64 million monthly active users. In this video interview with Beet.TV, Brown [...]

CANNES -- They used to be two diametrically opposed media business models. But now their worlds are colliding. "Streaming is no longer a choice of 'subscription or ads'; it's now a blend of both," says Tony Marlow, CMO of LG Ad Solutions. In this video interview with Beet.TV, Marlow delves into what he calls "the big shift" in consumer behavior around television [...]

By now you might think that all the millions invested in preventing digital ad fraud, the industry would have the problem licked. Not so, according to Scott Marsden, President, Media & Analytics at Quigley Simpson. "It's a huge problem," he told Beet.TV. "It stems across every screen and every platform." Including of course, connected TV, where the hefty CPMs make things all [...]

CANNES -- "No news is good news", the saying goes. Those concerned about an informed citizenry would beg to differ. And advertisers, too, should sit up and care about the health of the news ecology. In this video interview with Beet.TV, Lou Paskalis, Chief Strategy Officer, Ad Fontes Media, explains why ad buyers should come back to current affairs. Ad Fontes Media is [...]

CANNES -- In a world where data is the new currency, Tripadvisor's GM/VP of Global Media Business, Christine Maguire, has her sights set on the future, emphasising that trust and privacy must be at the heart of a data-driven strategy. "Number one, privacy-first," says Maguire, highlighting the importance of adapting to continually evolving regulations and the deprecation of cookies. The goal, [...]

CANNES – The advertising industry’s effect on climate change was a big topic at this year’s Cannes Lions International Festival of Creativity, with plenty of discussion about how marketing professionals can include sustainability issues in their decision making. John Osborn, the former chief executive of OMD USA and BBDO New York, wants to help them become more mindful of these issues [...]

There is growing awareness among companies that their marketing activities affect the environment. Greenhouse gasses not only come energy-intensive operations like running a factory or a fleet of trucks, but they also come from the electricity to host websites, store data or for automated bidding on digital advertising. As global chief sustainability officer of UM, a unit of Interpublic Group’s IPG [...]

TV ad targeting is becoming ever more precise, with a new integration between NBCUniversal and Blockgraph the latest piece in the puzzle. The pair are today announcing they are collaborating to support more efficient matching of their respective first-party data sets. Blockgraph CEO Jason Manningham has previously told Beet.TV the company aims to help activate audience across access points. "This has got [...]

CANNES -- Can advertisers clean up by using clean rooms? The software lets partners work on connecting datasets – without sharing privacy-sensitive parts. That is something that has been missing since new privacy legislation seemed to put the brakes on data collaboration. But such partnerships are critical to enabling an ecosystem around retail media, says Ted Flanagan, Chief Customer Officer at Habu, [...]

CANNES – Many retailers have created media networks to sell digital advertising space to brands that want to reach consumers as they shop online. The emergence of these networks is adding another dimension to the relationships between marketers of consumer brands and retailers, as retailers become suppliers of advertising inventory to the companies that supply their stores. “We've been spending a lot [...]

CANNES — The modern media world is filled with possibilities and outstanding potential outcomes - but getting them can be a winding road. In this video interview with Beet.TV, Monique Pintarelli, President, North America, Teads, agrees the industry has too much friction and fragmentation. That is why her company aims to combine artificial intelligence and creative production to help brands meet their [...]

CANNES -- A year and a half after it got a new CEO, Yahoo is getting more confident about its advertiser offering. "Yahoo is doubling down on providing the best and most effective platform for our core customers," says Elizabeth Herbst-Brady, Chief Revenue Officer at Yahoo, in this video interview with Beet.TV at Cannes Lions. The company has recently shifted its focus, [...]

CANNES – Marketers seeking to reach a mass audience have many ways to do that through a variety of channels – and retailers that sell online advertising are a fast-growing way to do that. However, these retail media networks have ad formats and definitions of engagement that can make them hard to compare with each other. Albertsons Media Collective, the ad-sales [...]

CANNES -- Omnicom used Cannes Lions to announce a slew of digital ad partnerships and its own new retail media initiatives. The agency group launched Omni Commerce, an "orchestration solution" for retail media. In this video interview with Beet.TV at Cannes, Megan Pagliuca, Chief Activation Officer, Omnicom Media Group, talks about the announcements. Connecting Commerce Omni Commerce is "an ecosystem of tools, technology, data, [...]

CANNES — It wouldn't be the International Festival of Creativity if ad creative wasn't high on the agenda. But, in a world of advanced targeting and analytics, is the message more important than the medium anymore? In this video interview with Beet.TV, Beau Ordemann, VP, Head of Advanced TV, Yahoo Advertising, gives his view. Creativity is key Yahoo conducted a study earlier this year, CTV [...]

CANNES — With companies like Epom, Advisus and RetargetApp, Ukraine has long had a strong group of ad-tech companies. When the war hit, of course, they were faced with big challenges - but many have continued moving forward with steely resolve. Even so, with so many challenges still in the country, outside actors like Dave Morgan are trying to help out. Morgan, Founder [...]