The rapid evolution of the digital landscape, with new channels like Connected TV (CTV) and retail media, demands a multi-faceted planning, buying and measurement approach that, for many, adds up to fragmentation and labor. That is why many in the industry go on advocating for standardization. For Megan Pagliuca, Chief Activation Officer, Omnicom, the solution starts close to home. Specifically, CASA (the Council [...]

Paramount Global this month picked iSpot.tv as a currency option for linear and streaming TV in the United States. Trading on the media-measurement company’s data are expected to begin in the first quarter, the companies announced. The addition of iSpot.tv gives marketers and media buyers more ways to help set the value of advertising transactions. Other media-measurement services include Nielsen, Comscore [...]

Publishers now have another way to quantify their digital carbon footprint, after ad network Sharethrough agreed to pay for a year's worth of carbon measurement service by 51toCarbonZero on their behalf. Sharethrough is calling it the Net Zero Publisher Program. As well as footing publishers' 51toCarbonZero bill, Sharethrough is also able to create a Sharethrough's Path to Net-Zero Marketplace. In it, [...]

After a year in which a report warned YouTube ad buyers may fall foul of brand safety concerns, a member body representing video, TV and ad-tech companies says the industry needs to consolidate its different transparency standards. This summer's Adalytics study came before a recent ANA research piece found widespread programmatic supply chain transparency concerns. In this video interview with Beet.TV filmed [...]

In the shifting sands of the advertising ecosystem, first-party data stands as a beacon of stability. However, this data is not without its challenges, as Joshua Lowcock, President of Quad Media, asserts. In this video interview with Beet.TV at the 12th Annual CIMM Summit, Lowcock says: "The whole landscape's moved to addressability - and if you want to do addressability, you need [...]

The advertising industry is falling short in the effective measurement and allocation of ad impressions towards multicultural audiences. That is the view of one company which just made a partnership to tackle the problem. In this video interview with Beet.TV, Jon Stimmel, Chief Growth Officer at Sabio, highlights the need for a more nuanced understanding of different cultural segments. A Focus on Diverse [...]

If the idea of letting a multitude of identity technologies bloom is going to yield favor rather than fragmentation, the industry will hope that those standards can rapidly integrate. That is just what LiveRamp has been doing, signing its latest deal to create interoperability for its own solutions and those of Yahoo ConnectID. In this video interview with Beet.TV at Advertising Week [...]

The ability to deeply interrogate video content is giving advertisers the ability to precisely target content segments, and ad agencies are warming-up to the idea. In September, dentsu announced a new solution, Contextual Intelligence (CI) for Connected Television (CTV), a cookie-less solution using video-level keyword targeting to help advertisers understand where there CTV ads would be placed. It is powered by IRIS.TV's [...]

Alternative media currencies aren't just a "maybe" anymore - big media agencies are now leaning into buying media using the new numbers. Dentsu announced today more than seven big-brand parent companies have bought ads through dentsu's Data Enabled Linear TV Activation (DELTA) platform using VideoAmp. In this video interview with Jon Watts for Beet.TV, Brad Stockton, SVP, US National Video Innovation, explains [...]

On October 10 and 11, the Coalition for Innovative Media Measurement (CIMM) gathered speakers and guests at Warner Bros. Discovery's New York HQ to discuss the future of media. Summing-up CIMM Summit, Jon Watts, Managing Director, CIMM, tells Beet.TV the event discussed three key themes: Measurement Activation Innovation A Transition in Measurement and Currency "(We are) clearly in the midst of a transition," [...]

Elon Musk is sabotaging Linda Yaccarino after hiring the former head of advertising at NBCUniversal Media to run social-media platform X. Despite her efforts, Musk is "undermining her in virtually everything she does." That's the message from Lou Paskalis, a longtime marketing executive who is chief strategy officer for Ad Fontes Media, in this interview with Beet.TV. Particularly irksome to Paskalis is [...]

Envision a world where data sets seamlessly integrate, where advertisers can effortlessly understand their engaged audience. That is the future Kevin Krim of EDO - a data, measurement and analytics company - wants to see. Back in the summer, the company partnered with Nielsen to plug their data into their respective platforms. In this video interview with Beet.TV at the 12th Annual [...]

Connected TV advertising is supposed to provide brands the ability to optimize their campaigns in real time – just like they do in digital. So why are so many brands feel like they are blowing this opportunity? Dave Helmreich, Chief Commercial Officer at Innovid, says it’s a combination of fragmented data, and a slow-moving industry. According to new research conducted by the [...]

This July, we introduced our newest Beet Retreat. It was held in  the picturesque southern Berkshires town of Salisbury, Connecticut.  I am proud to say, it was very well received by 80 industry leaders. In addition to the essential conversations and great times, we raised over $18,000 at a charity auction benefiting BreastCancer.org. The Retreat continues to have an impact on our [...]

Advertising services and software company Mediaocean reintroduced Flashtalking with updated branding and a website to reflect the expanding needs of advertising agencies and their clientele. The rebranding highlights Flashtalking’s tools for customizing the creative content of digital advertising and a growing role for generative artificial intelligence, the technology that powers apps such as ChatGPT. “We're at this perfect moment with the [...]

Yahoo is known for many things – search, email, fantasy sports. TV? Not so much. But the company is on a mission to change that perception. According to Adam Roodman, SVP Ads Product & Strategy at Yahoo, connected TV advertising has been a major growth area for several years - but many outside the CTV ad buying sphere might not realize it. "One [...]

NEW YORK – This year’s CIMM Summit arrives as the media, marketing and adtech industries debate the best ways to set the value of cross-platform advertising for brands of all sizes. “We’re 18 months to two years into a transition to a multicurrency marketplace,” Jon Watts, managing director of the Coalition for Innovative Media Measurement (CIMM), a unit of the Advertising [...]

Manufacturers of the devices we use to watch content have an upper hand when it comes to measuring consumption. Increasingly, they are partnering with organizations who can measure the consequential impact of the ads seen on those screens. "More and more, our clients are asking for outcome-based approaches," says Serge Matta, Global Chief Commercial Officer, LG Ad Solutions in this video interview [...]

When you spend £3 billion ($3.6 billion) a year on marketing, you want it underpinned by solid data. Drinks maker Diageo upped its global marketing spend by 5.6% last year, including a record advertising and promotion spend of £545 million. In this video interview with Beet.TV, Patrick Teske, Director, Global Media Operations, Diageo, explains what he wants from the digital ad economy. Addressing [...]

In a competitive market, retailers often like to forge their own path. In a digital media world that is increasingly fragmented, that could be a recipe for confusion. So the media wing of grocery chain Albertsons has taken a brave step, pushing for standardization across the burgeoning retail media arena. At Cannes Lions in June, Albertsons Media Collective hosted a panel and [...]