NEW YORK -- Atma Links, a new in-text advertising company for publishers, hopes to redefine the affiliate links industry by providing a reader-friendly, non-obtrusive presentation of content-relevant product links for blogs, forums and other forms of online media. The New York start-up has come out of private beta this week. During its private beta, it has processed 30 million impressions [...]

LAS VEGAS -- VendrTV,  a video web series about street food, a part of Next New Networks' HungryNation.TV,  attracts an audience of about 200,000 viewers per month. Not big numbers, but it reaches an influential audience of foodies, and sponsors have followed. I caught up with the show's host Daniel Delaney at the recent BlogWorld conference where he shared his thoughts on [...]

Ping Li, a partner at powerhouse venture capital firm Accel Partners (investor in Facebook, others), says the big opportunity around video is mobile.  He says the iPad will lead to the emergence of new sorts of video programming from the device's "use case." While he is bullish on innovation around mobile, the one video sector he is bearish on is connected TV [...]

SAN FRANCISCO -- BoingBoing, the popular blog about technology and culture, has dialed back significantly from producing original daily packages to presenting mostly other's videos, says David Pescovitz, co-editor, in this interview with Beet.TV The site is finding traction with its evergreen videos and in new syndication outlets including on the in-flight service of Virigin America. Andy Plesser  

While there are several companies who are syndicating Web video content through various strategies, one San Francisco start-up is syndicating online video ads including branded clips, throughout the Web and on social media. Last week, Sharethrough announced it had raised its first venture round, at $5 million.   Last week, we spoke with Dan Greenberg, founder and CEO. Greenberg believes that marketers will [...]

While some of new crop related TEDx conference around the world are streaming their events free and live, the main TED conferences will continue to presented first and exclusively for the conference audience and not streamed live. In our conversation with Chris Anderson, the "Curator" and head of the big global not-for-profit, he explained the downside in live streaming event, not [...]

Earlier this month, Specific Media, the Irvine, California-based online advertising network purchased BBE, one of the largest online video ad networks. According to The New York Times, the deal was worth around $55 million. For an overview on newly formed company and the opportunities for Specific in the online video space, we spoke with CEO Tim Vanderhook earlier this week. Andy Plesser

NEW YORK -- Brightcove, the big Boston-based online video platform has integrated Tabloola to provide publishing customers, including The New York Times, with the means to increase video views by serving up related video thumbnails around a video player or as supplement to text page. We sat down with Liz Hughes, who heads sales and marketing for the New York/Tel Aviv-based [...]

As broadband consumption moves increasingly to mobile devices, the speed of wireless networks is becoming crucial and many carriers are increasing speeds, accouding to Akamai's just released report "The State of the Internet." Report finds that nearly all carriers, (95 of 109) have increased connectivity and 19 of the world's carriers now provide speeds of 2 MBPS or above.  The fastest [...]

The digital health network HealthiNation has learned that viewers are actually more likely to finish watching an ad all the way if the as is placed after the content. Completion rates for HealthiNation ads that run after a video have averaged 60%, twice as high as the industry average, said Raj Amin, the company's CEO. He attributes those numbers to the "qualifying the [...]

While pay--per-view has become pervasive for live sports, Amazon's on-demand service and adult entertainment, subscriptions and micro-payments are emerging for online video publishers.  We can expect to see this in many areas including eduction and training.  And, some around live programming. Today, Ooyala, the Mountain View-based online video platform announced an integration with PayPal. Earlier this year, at the BeetTV Online Video Roundtable [...]

A mash-up video of the Christine O'Donnell campaign a spot, in which the candidate denies being a witch, has reached some 250,000 views today (10/18) in its first day. It is among the top ten most watched on YouTube.  (See the clip below.) It is being featured on the Huffington Post among other sites and blogs. The video is distributed by Next [...]

CAMBRIDGE, Mass -- Despite the growing demand for HTML5, and its deployment by many big online players, its commercial introduction is premature as there is no standard for the new technology, says Philippe Le Hegaret, leader of effort at the World Wide Web Consortium (W3C) to establish standards for HTML and SVG. This lack of standardization will create problems interoperability as [...]

The emergence of Web video is a "bigger deal than people realize" and it is a "reinvention of the spoken word" in profound ways, says Chris Anderson, "Curator" of the TED conferences and hugely successful Web series TED Talks. This is one of the most compelling interveiws done on Beet.TV. I hope you will click the "play" button. This is the second [...]

Videoegg's recent acquisition of blog company Six Apart, forming a new company called SAY Media, means that content creators can now monetize content through a sophisticated ad network and brand advertisers can reach a global audience comprised of some 340 million uniques monthly impressions, says Matt Sanchez, CEO. This is our second interview with Sanchez who explains the rationale for the [...]

While there is consumer interest in high-end 3-D TV's, the costs for the TV's,  3-D Blu-ray players and glasses is slowing adoption, says Ross Rubin lead technology analyst at the NPD Group. What might drive adoption could be consumer generated 3-D content made possible by new cameras, not just Hollywood releases, he says. Today, CNET reported on the slow adoption of 3-D [...]

Real time data is one of the hottest new areas in the online ad business because brands and marketers want to know how to harness real-time information and interactions with consumers to make digital marketing decisions on the fly. Ad.ly is the latest company to attempt this and is enjoying some promising results by pairing brands like Toyota, Kia, American Airlines, [...]

Chris Anderson, who leads TED, the New York-based, non-profit global conference/online video business, says that advertising is "broken" and he wants to help fix it by cultivating creativity on Madison Avenue. In this interview with Beet.TV, Anderson says that marketers need to be more creative in projecting their brands.   To encourage this, TED is organizing a competition called "Ads Worth Spreading" [...]

NEW YORK -- With last month's acquisition of online video syndictor 5MIN by AOL, sites publishing of 5MIN videos, including the giant video sharing site Dailymotion, could soon begin to publish content from  AOL owned and operated properties.  5MIN and Dailymotion inked a distribution deal last month. While a sharing deal between Dailymotion and AOL could be "grandfathered" in via 5MIN, there [...]

With President Obama signature this afternoon, online video content creators will be among those required to provide closed captioning, as part of the 21st Century Communications and Video Accessiblity Act. Captions are valuable for not only the hearing impaired, but transcriptons can make video more useful for discoverablity, watching when listening is not convenient and as a step to translation to [...]