Recent Videos

 

“Native” Video Presents New, Creative Challenges to Agencies and Publishers

While publishers like Dailymotion, and big advertising agencies like Digitas are getting fast-increasing demand for native or branded video projects from agencies and brands, the creative direction, or the "brief" on these opportunities, are generally open ended. This is an exciting challenge and opportunity says Joe Tartaglia, SVP of Sales in this on-stage conversatin with moderator Ashley Swartz.  Also in this [...]

 
 

Powering the “Second Screen” with Metadata: RAMP Goes Beyond ACR, CEO Tom Wilde

Surfacing up related content around live video programming is difficult, and the technologies of ACR (automated content recognition) that drives content to popular seconds screen apps like Shazam and Zeebox, is limited, explains Tom Wilde, CEO of RAMP, in this video. In this segment from the Beet.TV Big Data Summit, Wilde traces the genesis of his company early technology as a [...]

 
 

AOL Has Video Syndication Agreement with The Weather Company

AOL's video syndication platform has expanded with its recent integration with The Weather Channel's  Weather.com, says Tal Simantov, General Manager of AOL On, in this on-stage segment from the Beet.TV executive retreat earlier this month in Vieques, Puerto Rico. He explains how AOL is serving lifestyle and local video in many weather.com pages. With its stable of syndicatated and original programming, Simantov [...]

 
 

IAB’s Rothenberg: Beet.TV Has Established a Global Video “News Network for our Industry”

Beet.TV has become an established global "news network" for the digital media industry, says Randall Rothenberg, President and CEO of the IAB, the leading global trade association for digital publishers, in this segment. Rothenberg notes that  Beet.TV has become "newly independent" - a reference to the recent sale of my public relations business to ASGK, the firm founded by former White [...]

 
 

Analyst Alan Wolk On The Slow Adoption Of Innovation by The TV Industry

With the proliferation of second screen applications and social media, television networks have at their disposal more tools for innovation than ever.  However, while networks are beginning to experiment with these tools they have been slow to adopt, says  KIT Digital’s Global Lead Analyst, Alan Wolk in an interview at the Beet.TV executive retreat earlier this month. Wolk says, "The TV [...]

 
 

Video News Syndicator NDN Beats AOL, Yahoo in Video “Uniques,” comsCore

Video news syndicator NDN registered 49 million unique viewers who watched 578 million videos in January, reports comScore today.   The this puts NDN past video giants AOL and Yahoo in monthly uniques. Earlier this month at the Beet.TV executive retreat, we spoke with Kevin Gentzel, Chief Revenue Officer, about the growth of NDN and its plans to distributed branded content on [...]

 
 

DATELINE LONDON: We Will Cover FT Media Summit This Week

LONDON – We delighted to be in town to cover the FT Digital Media Conference this week. Media luminaries to speak include Jeff Bewkes, CEO of Time Warner; WPP's Sir Martin Sorrell; Thomas Rabe, CEO of Bertelsmann and several top media industry innovators. For an overview on the conference, we spoke with FT's Media Editor Andrew Edgecliffe-Johnson who will be one of [...]

 
 

Bravo’s 8 Million Views for “Last Chance Kitchen” Boosts Digital Programming Value

Digital programming has shifted from the "leftovers" perception to having earned a serious role at the production table, due in part to the success of programs such as Last Chance Kitchen, a digital companion series to Bravo's Top Chef. At the Beet.TV executive retreat earlier this month, we heard from Lisa Hsia, EVP, Digital Media at Bravo who said in an interview with Rob Norman, Chief [...]

 
 

Gannett Chief Digital Officer: USA Today Site Revamp is a Prototype for Stations, Papers

As the flagship property at Gannett, USA Today's recent Web site revamp will likely serve as a prototype for other Gannett properties. At the Beet.TV executive retreat earlier this month, we heard from David Payne, Senior VP and Chief Digital Officer with the Gannett Company, who spoke with Rob Norman, Chief Digital Officer at GroupM Global, about the new ad/content platform as well as measurement challenges [...]

 
 

Video News-Producing “Robot” Rises from Israel

Wochit has launched its platform to provide publishers with a constant supply of topical, professionally produced daily news video in early "real-time."  We spoke with Co-Founder and CEO, Dror Ginzberg, in our studio in New York this week. He told us that Wochit produces content, "practically in real-time," on trending stories and breaking news in virtually any vertical, from news and [...]

 
 

AOL’s 700 Million Video Streams Sold on Audience, Reach, Sponsorship,

AOL Video has grown its audience by betting on aggregation, syndication and original programming. At the Beet.TV executive retreat earlier this month, we heard from Charles Gabriel, VP for Video Sales at AOL, in an interview Ashley Swartz, CEO and Founder of Furious Minds, about AOL's strategy with video, ads and targeting. AOL works with more than 1,000 content partners and also creates its own [...]

 
 

Beet.TV Video Ad Strategy Summit at GroupM, London April 24, presented by Videology

presented by         Beet.TV is producing a three-hour leadership summit on the fast-moving changes in digital advertising advertising.  Topics will include the impact of data on addressable advertising, the growth of programmatic buying and the emergence of new screens for consumption. The twelve participatants will include leaders from digital ad agencies, publishers, technology providers and industry analysts. The program is being hosted by GroupM at its London headquarters. [...]

 
 

The Washington Post Readies “Post Everywhere” Video Distribution Play, Chief Digital Officer Vijay Ravindran; Social Reader “Reboot” Coming Soon

Seeing an audience for news consumers who may prefer via video vs. print, the Washington Post is expanding the production of original, stand-alone video --  and aggressively distributing video on connected TV's and via content syndication schemes, says Vijay Ravindran, Chief Digital Officer of The Washington Post Company, in this intetview with Beet.TV He says this new strategy is referred to [...]

 
 

Web Video News is “Drastically Different” from Cable News, Reuters’ Colarusso Explains

The very nature of the active, engaged consumer of Web video news, who often need to click "play" twice before viewing, makes the experience quite different than the "background" noise of cable television news, says Dan Colarusso, Head of Global Programming for Thomson Reuters, in this interview with Beet.TV He says that the engaged, demanding Web news consumer presents challenges and [...]

 
 

Jun Group: Opt-In Mobile Video Ad Consumption Quickly Growing

Jun Group, an opt-in video platform that helps brands drive video views on video content, has seen siazable growth in mobile over the past couple of years.  At the Beet.TV executive retreat earlier this month, we spoke with CEO Mitchell Reichgut who spoke about this mobile boom, as well as how Jun Group’s service works. Reichgut explained that Jun Group is [...]

 
 

Bravo’s Lisa Hsia On Keeping Viewers Engaged, 7 Days A Week

Thanks to social media, digital content and the second screen, networks are able to engage television viewers on a new level.  At the Beet.TV executive retreat earlier this month, we heard from Lisa Hsia, EVP, Digital Media at Bravo, who told us about how the NBCUniversal-owned cable channel is tapping into these channels to provide interactive experiences around shows that [...]

 
 

Content Recommendation Company Taboola Raises $15 Million in New Venture Round

Taboola, the video recommendation and syndication company, has raised a new round of $15 million in funding, bringing the New York/Tel Aviv start-up investment total to $40 million. Company founder and CEO Adam Singolda was a speaker at the recent Beet.TV executive retreat in Vieques, Puerto Rico.   Today we are publishing his on-stage session with moderator Jason Pontin, editor and publisher [...]

 
 

Video to Move to Center Stage at IAB Annual Leadership Summit

With the IAB's management of the upcoming Digital Content NewFronts program slated for late April in NYC, digital video will be moving front and center of next week's IAB Annual Leadership Meeting in Scottsdale, explains Randall Rothenberg, CEO of the trade association for digital publishers, in this interview with Beet.TV Original video for the Web and related issues about data will [...]

 
 

The Future of Digital Publishing will be via HTML5, not Apps, MIT’s Jason Pontin

While Apps have broad utility for media publishers, they are not needed as the associated development costs and complexities are unnecessary, says Jason Pontin, Editor and Publisher of MIT's Technology Review, in this interview with Beet.TV Pontin says that a Web-based HTML5 platform will be the "future" of digital publishing.   He points to Technology Review, the Financial Times and Quartz as [...]

 
 

The New York Times Launches Real-Time Ad Serving with Twitter Data

The New York Times has launched "Spark," a product created by the Times' Idea Lab that serves display advertising into stories as they are trending on Twitter, matched with the demographics of the users who "touch" the story on the social network, explains Michael Zimbalist, VP fo R&D and Operations, in this video segment on Beet.TV Zimbalist makes his comments about [...]