BARCELONA  -- We're not just in a "mobile-first" world when it comes to advertising, according to mobile ad network InMobi - smartphone adoption is changing the very nature of ad planning and buying. "People don't even realize how disruptive mobile is going to be around their media buying," says InMobi's global alliances GM Anne Frisbie. "Mobile devices generate 10x the amount [...]

Google will invent more resources in 2014 on improving its advertising technologies for buy-side customers, says a Google ad exec. "We spent a little bit more time on the sell side than we did on the buy side from a product development perspective," Google media platforms sales head Jay VanDerzee tells Beet.TV. "We're obviously going to continue to do that this year but we've gotten even [...]

There is no straight line from planning a textual or pictorial display ad campaigns to doing so for video, says one video ad tech exec. "A lot of the technologies that were built and deployed in the online display world don't translate well in to video," says Videology's development SVP Brent Gaskamp. "Some people have come in and said 'I'm used to [...]

PALM SPRINGS, CA -- Many mobile ad spending numbers consider smartphones and tablets together. After all, each is more portable than a desktop PC. But not for multi-screen video ad tech firm boss Joe Apprendi. "I'd argue mobile is a state of a device - you're either in motion or you're at rest," says the Collective CEO. "The smartphone is commonly motion. But [...]

New York-based video journalism outfit Beet.TV, this article's publisher, has been creating events and videos that tell the story of the digital business for the last eight years. Now executive producer Andy Plesser says the industry is about to take off, as attitudes toward branded content converge. "It's a video-first B2B publishing platform that's driven by a sponsorship model," Plesser said [...]

SpotXchange, the Denver-based video advertising platform, served nearly 3.5 billion ads in January, making it the biggest video ad platform, according to comScore. Follows is a statement from Mike Shehan, CEO on milestone and the company's growth: "The SpotXchange business is growing fast and that ultimately means we're serving more ads than ever before. Programmatic is taking off at an extremely fast [...]

Zefr, the Los Angeles based software platform for brand management, has become the second most popular channel on YouTube and has hit the top-ten most popular contents sources, according to the January comScore video rankings. In January at CES, we spoke with Jason Kirk, head of business development for Zefr about the opportunities for brands on YouTube.  We have republished that [...]

With an apparent shortage of premium video inventory against which to advertise, some marketers are taking to producing their own content to get their messages across. But what's the right recipe for branded video success? "No matter what ... it's got to be clear, consistent," says Digitas' north America media activation head Adam Shlachter. "It's got to have a distinct voice [...]

The emerging space of editorial video content produced by brand marketers is so new that there are few benchmarks for a successful campaign, says GroupM chief digital officer Rob Norman. But he has identified at least one golden rule already. "Make sure the first five or six seconds are really, really good - so that the pre-skippable (part) at least some [...]

Several technology developments are promising to revolutionize TV advertising with the same degree of individual targeting now being seen on the web. But will these new methods bring any more money in to a TV advertising game that is already worth circa $70 million per year in the US? "Fundamentally, it will probably be the same," Nielsen agency solutions EVP Dave [...]

PALM SPRINGS, CA - Facing widespread click fraud, perpetrated by a variety of bad players, the digital media industry is facing a crisis and needs to embrace standards to turn the web into a "clean, well-lit" place, says David Cohen, Chief Investment Officer of Universal McCann, in in this interview with Beet.TV He says that viewability standards around display advertising will [...]

PALM SPRINGS, CA -- The idea that many online video ad views are not really generated by actual viewers has been gathering pace lately. But could it really be that video content makers are defrauding their own system? Video ad tech firm Collective's inventory VP Travis Lusk is pointing the finger at freelance videographers hired in by newspaper publishers to make [...]

PALM SPRINGS, CA -  Since its inception, digital advertising services company Collective has focused on brand marketers, not publishers.    Joe Apprendi, CEO and co-founder says that a number of technology providers are covering both the "buy side" and the "sell side" of the advertising marketplace. He says that companies need to pick which side, but not operate in both. We [...]

According to some ugly numbers, as many as 40% of video ads claimed to be watched online are not really viewed by humans at all.  Measuring the true "viewability" of videos has, therefore, become one of the industry's hot topics. "All the other media don't spend so much money validating that their ads will show up - we have to," MediaVest's digital [...]

Pre-roll adverts are the largest slice of AOL's video advertising revenue - but the outfit nevertheless thinks the format will be challenged. "Pre-rolls are the majority of what we do, the (TV) assets are already there," AOL's video president Ran Harnevo tells Beet.TV. "Acceptance of pre-rolls is going decrease. Brands will have to become publishers." That is what AOL's Be On division does, helping [...]

Starcom MediaVest Group (SMG) recently struck an exclusive partnership with Twitter, creating a "social TV lab" to explore the impact TV and social, in tandem, have on advertising. Now the pair are about to unveil first findings. SMG's global video lead Lisa Giacosa tells Beet.TV metrics "look favorable" and are due to be published in February or before end of the quarter. One [...]

PALM SPRINGS, CA - It is "early days" for paid posts, the new native advertising program just introduced by The New York Times, but it is set to grow and  become increasingly discoverable, explains Meredith Levien, EVP for Advertising, in this interview with Beet.TV. The publisher has launched with campaigns for Dell, Intel and Goldman Sachs.   Soon these sorts of [...]

PALM SPRINGS, CA -  Fraud around viewable advertising was one of the biggest issues discussed at the recent IAB leadership meeting. In this interview with Beet.TV, Frank Voris, CEO of VivaKi, says that there is widespread fraud and the industry has to take action.  Among the bad players are (unnamed) venture-backed companies who drive false views to build their own valuation. [...]

PALM SPRINGS, CA - The looming demand for "journalistic" style native advertising will be  addressed  by public relations professionals, says Steve Rubel, Chief Content Strategist at Edelman, the giant global PR firm.   He notes that PR professionals have long worked in the intersection of journalism, brands and the consumers and the industry is well suited to produce relevant content. He [...]

PALM SPRINGS, CA - As mobile use accelerates, so does the opportunity for brands.  While content viewed on the "mobile web," mobile devices using a browser has many of the same elements for advertising including cookies, the big challenge now is to get deeper analytics around mobile use via Apps, says Cary Tilds, Chief Global Innovation Officer of GroupM, the [...]