With power, comes responsibility. And, for a company that is currently tracking the whereabouts of 150 million Americans on the go, that responsibility is great. Which is why Foursquare CEO says he takes consumer privacy deadly seriously. "We've turned down millions of dollars of requests from customers who ask for something that violates our ethics guidelines," says Glueck in this video interview [...]

Addressable television advertising has been mostly “a conduit or corollary to what happens in digital” in terms of being able to bring attribution and accountability to television, according to Cadent’s Nick Troiano. But things are changing on both the demand and supply side. The CEO of the advanced-TV platform cites pay-TV operators like Comcast, AT&T/Xandr and Charter making considerable technology investments [...]

Amid growing concerns about tougher data privacy restrictions, give people the opportunity to opt out and they might just give you more information about themselves, according to Tru Optik’s Andre Swanston. “We knew very early on that privacy compliance was going to be something critical for the future of our entire business,” the CEO and Co-Founder says in this interview [...]

In 2019, barely a week goes by without another big scandal or controversy concerning a big technology company, the rules around its platform access or the use of its audience data. And all that comes on the heels of the prior two years of ad-tech outcry, when advertisers lamented the opaque and often fraudulent digital ad supply chain, and when the [...]

With the right number of partnerships and extended sales forces, national television networks can provide local and national advertisers with “a higher frequency of opportunity,” says A+E Networks’ Jason DeMarco. In the process, there can be a reduction in repetitive ads. A+E’s core sales team handles linear, set-top box VOD and on-demand digital, Demarco explains in this interview with Beet.TV. “We also [...]

While discussions about consumer identity graphs “are continuing to emerge,” TEGNA’s Premion has been working on two of them. One is in conjunction with 4INFO and the other, for connected-TV devices, is with MadHive, according to Premion President Jim Wilson. 4INFO has long made custom identity graphs for Premion to identify certain audiences, Wilson explains in this interview with Beet.TV at [...]

At the recent LUMA Partners Digital Media East conference, Beet.TV caught up with Kevin Greenwald, Sr. Director of Strategic Initiatives at Comcast Advertising. He talked about what Comcast Advertising is excited about as a champion/partner to Comcast Spotlight, FreeWheel and NCC Media in the rapidly changing TV space. He sees tremendous opportunity in the power of television advertising to target local [...]

The dreams go back a long way. In the 1990s, conceptual fantasies of shopping, browsing and navigating on-demand "interactive TV" were everywhere - and it seemed like the future was just around the corner. Then... not much. The internet boomed and video eventually graced connected screens. But interactive TV was still largely an unrealized dream. Until lately, that is. Because contemporary consumption [...]

Can a TV group from Luxembourg crack the US market for digital video advertising? Last year, acquiring SpotX, pan-European RTL Group created Video Marketplace (VMP), an initiative to combine various source of online video ad inventory which its AdConnect sales house represents. Now the outfit is doubling down on its US presence. "(When) I stepped into the company we had 37 people  mostly [...]

The in-brief news publisher Axios has been talking about launching a paid tier for a couple of years now. In November 2016, CEO Jim VanderHei told a conference such a tier could cost $10,000. Fast-forward to 2019, and VanderHei says a subscription scheme is still being tested, and could be coming soon. "We're beta testing a high end subscription product that we [...]

If anyone understands what it’s like to work inside one of the walled gardens, it’s David George, who left Facebook as Head of Mobile Publisher Solutions just over a year ago. Now as the CEO of Pixability, he’s helping to expand the company’s data and machine learning platform from social media giants like Facebook and Google into connected television. “We’ve provided [...]

Within the past year, Simpli.fi has moved into household-level advertising targeting and brought its digital advertising targeting strategies to OTT and connected TV, says CEO Frost Prioleau. OTT and connected TV “has been a huge rollout for us where we rolled out all our digital advertising targeting strategies, including behavioral targeting and demographic targeting,” Prioleau explains in this interview with Beet.TV [...]

Longtime advertising industry soothsayer Rishad Tobaccowala believes we’re all entering a third “connected” age that blurs the lines between advertising technology and consumer data rights. In a book to be published in early 2020 and in this interview with Beet.TV at the LUMA Partners Digital Media East event, he talks about why consumers should be able to review data about [...]

On the heels of its recent investment in OTT data specialist Tru Optik, TransUnion has acquired people-based marketing technology provider TruSignal. Both relationships will help to enhance TransUnion’s role as an “enabler” that helps map consumer identities in a complex, multi-platform world, says the Matt Spiegel, the company’s EVP of Digital Marketing Solutions and Head of Media Vertical. While Spiegel isn’t [...]

Mapping consumer identities for the purposes of advertising targeting and attribution isn’t getting any easier in the face of rising privacy standards and consumer expectations. That’s in addition to the challenges TV programmers face in trying to stitch together their various viewing platforms, says 4INFO CEO Tim Jenkins. Finding a common ID across platforms for networks that run websites, apps, linear [...]

The online advertising world is now navigating a set of seemingly contradictory trends. On the one hand, technology which pieces together the various parts of audience's online identity is becoming important. Yet, on the other, regulation is now limiting some of the excesses of ad targeting. The digital marketing world's arch deal-maker says that adds up to a "double-edged sword". "A lot of [...]

The business of corporate investment isn't quite like gambling, despite what can frequently be uncertain outcomes. But, for one former media agency boss who now is now part of a private equity company, the next gamble make in marketing is clear. "If I were a betting person, I would go long on identity," says Laura Desmond the former Starcom Mediavest Group CEO [...]

In addition to unveiling new and returning series, WarnerMedia used its UpFront presentation today to share case studies showing linear television’s impact on business outcomes and discuss its upcoming SVOD and AVOD services. “What I’m thrilled about is that we’re going to be showing a lot of results,” WarnerMedia President of Ad Sales Donna Speciale said earlier this week in [...]

TEGNA’s new partnership with Alphonso  provides advertising campaign attribution across linear television and OTT “in one fell swoop” and enhances the local station group owner’s consultative sales approach, says VP of Sales Intelligence Jessica Daigle. “We’ve entered into a new era where people are not buying platforms. It’s not just TV is the only game in town,” Daigle says in this [...]

Data may be the new oil - but, sometimes, you can just wring more miles out of the same oil. That is the view of one ad-tech exec who says the emerging imperative is not to get more audience data but, rather to tie together existing available pieces in a better way. "I think more data probably isn't required," Mari Tangredi, SVP of [...]