VIA BEETCAM– The digitization of the world has sped up across the board as a result of coronavirus. In an interview via BeetCam, Matt Spiegel, EVP of Marketing Solutions and head of media vertical at TransUnion explained how this rapid learning curve will have longer effects. Ad tech has been on the front end of that curve for some time now, [...]

SAN FRANCISCO– Data is more relevant than ever, and clients and partners are becoming more educated about it. Because of this, they’re able to ideate much more effectively. In an interview with Beet.TV’s Jon Watts, John Baudino, gvp of publisher and platform partnerships for Acxiom, explains that as the ecosystem changes, by sticking with the roots of people-based marketing and [...]

SAN FRANCISCO– Contextual targeting has become increasingly part of the industry conversation now that the cookie is going away. In an interview with Beet.TV’s Jon Watts, Scott Kelliher, head of brand advertising and partnerships at eBay, explains how contextual has been a part of his company’s strategy for some time now. There are a number of different data sources available now [...]

VIA BEETCAM -- They have spent the last few years getting in hot water for struggling to combat misinformation. But could coronavirus be the moment social networks prove they can guide users to accurate news when they really want to? That could be the case, according to eMarketer senior analyst for global trends Jasmine Enberg. The pandemic was plagued by the early spreading [...]

SAN FRANCISCO, CA -- The concept of custom ad personalization has been around for many years, with more-recent crystalization around the idea of "dynamic creative optimization" (DCO). Often, ad buyers decide they want to swap out elements of an ad when they can see a consumer close to the point of purchase. But that is changing, says one executive whose company facilitates [...]

Team Dayā is a foundation that raises money to build schools in underdeveloped communities in other countries. In an interview with Beet.TV, Team Dayā’s founder and veteran ad tech executive Jay Sears gave a bit of history behind the company and explained how folks in the advertising and technology industries can help. Team Dayā started in November 2018 and has since [...]

SAN FRANCISCO, CA -- The ability to track a consumer business action back to an ad exposure is one that has existed in digital media for some time. Now advanced connected TV platforms are getting in on the "attribution" act. Plain old linear TV can promise advertisers the same power - but more complex attribution techniques need to emerge over time, says [...]

VIA BEETCAM– As the editor in chief of Digiday and president of Digiday Media, Brian Morrissey is at the forefront of how a media company is adapting to the disruptions caused by the coronavirus pandemic, and overseeing coverage of how industries like advertising are adjusting. “This is a massive story – it’s touching every single company and industry we cover across [...]

SAN JUAN, PR -- What's to blame for lack of forward momentum in advanced TV targeting? Is it inadequate technology or executives who are not yet ready to embrace it? At Beet Retreat San Juan 2020, a panel dubbed Investment and Innovation – Where Next? chewed over that topic: Tal Chalozin, CTO & Co-Founder, Innovid Michael Parkes, CRO, VideoAmp Philip Smolin, [...]

There’s currently great potential to evolve and enhance linear TV measurement in a way that could b currency-grade. In a Beet.TV townhall interview with Ashley J. Swartz, CEO and founder of Furious Corp, Scott Grunther, CRO of EDO, explained how defining impact and reaching scale are important steps. Grunther says that EDO is focused on how to capture the moment of [...]

The ad industry is heading away from mass reach to smarter reach, says NCSolutions’ CRO Lance Brothers. In a townhall interview with Jon Watts at February’s Beet Retreat in San Juan, Brothers explained how his company is helping advertisers and ad sellers navigate the shift. It starts with helping the industry understand what attribution means in action. “We’re a provider of [...]

VIA BEETCAM -- When Rishad Tobaccowala decided to write a book on rebalancing business, he didn't think it would landing in the middle of a global pandemic that threatens to up-end business and reboot the world as we know it. But that's what is happening. The senior advisor of media agency holding group Publicis, an ad industry veteran, has complained that too [...]

As the clock runs down on third-party cookies, many different methods and technologies purport to offer the solution to targeting consumers. But Amy Yeung thinks that proliferation may be bad. In this video interview with Beet.TV, Amy Yeung, the general counsel and chief privacy officer of Lotame, an audience data company, says she wants to see more collaboration. "I'm hoping that, as well [...]

VIA BEETCAM -- Fears that COVID-19 will hurt the global media industry are spreading as fast as the coronavirus itself. But which parts of the ecology will suffer most, and how exactly? In this video interview with Beet.TV, James Fennessy, CEO of Standard Media Index (SMI), offers his view. SMI has sight of advertising trends because it “cleans” almost $70 billion of US advertisings [...]

VIA BEETCAM -- He helped found Wired and The Industry Standard, two of digital business' totemic publications. So, when John Batelle launches something new, people sit up and take notice. That's what Batellte has done again in launching The Recount Delivered in videos under five minutes and launched alongside journalist John Heilemann, The Recount already has a mailing list audience of 50,000 [...]

We are all dealing with an enormous crisis. While most us will manage, many of those less fortunate will fall.  Those who currently live below the poverty line will face critical challenges.  We need to remember them, wherever they live, and help as best we can. Last month in Puerto Rico, at the Beet.TV executive retreat, we spoke about endemic child [...]

VIA BEETCAM– How do we reallocate advertising money when major tentpole events are taken out of the buying schedule? In a BeetCam interview, Dave Morgan, CEO and founder of Simulmedia, explains that it’s going to take a massive industry shift to move away from a calendar that relies on live events. The macro change that will take place in the TV [...]

VIA BEETCAM -- Is coronavirus good or bad for advertisers and their publishers? The thirst for information about the pandemic is widely seen as driving a flight of audience to trusted news sources. So you may think that advertisers would be happy with the traffic boost. But some ad buyers are unhappy with the nuance of the virus stories they are being placed [...]

VIA BEETCAM– As people stay at home due to the coronavirus pandemic, data is showing an increase in media consumption across all platforms. This may come as no surprise, but in a BeetCam interview, Peter Bradbury, chief commercial officer of Nielsen Global Media US, provided greater detail around exactly how much of an increase there has been so far. This uptick [...]

SAN FRANCISCO, CA -- Five months after MediaMath launched a new platform aimed at reconstituting commonly-held digital ad trading practices, the technology vendor says it continues to hold talks with more potential partners. In October, MediaMath launched a new initiative, Source, that makes several promises all at once, including: 100% “accountability” by the end of 2020, meaning “full visibility into supply path [...]