This month’s virtual IAB NewFronts will help to heighten interest in streaming video platforms that are ramping up their sales efforts and touting premium content to draw bigger audiences, Jon Stimmel, chief investment officer at advertising agency UM Worldwide, said in an interview with Beet.TV. The coronavirus pandemic spurred a massive jump in media consumption among people who were stuck indoors [...]

A big topic a this month's virtual IAB NewFronts will be around how brands  are spending during COVID and what message they are sending, say veteran marketer Nadine Karp McHugh, now president of SeeHer, an ANA initiative, in this interview with Beet.TV The goal of SeeHer is to increase the percentage of accurate portrayals of women and girls in US advertising. McHugh [...]

LONDON -- Advertisers tempted to dodge advertising in coronavirus news during the pandemic should use technology to precisely spec-out which kinds of content they are comfortable with. That's the view of a specialist programmatic ad adviser to the advertising community. Early in the pandemic, it became clear that a large number of advertisers were using brand safety tools' keyword blacklist features to [...]

For Disney, subscription video may have been the headline-grabber over the last year. By April, Disney+ had passed 50 million subscribers. But, while SVoD grows, other parts of the Mouse's empire are busy revolutionizing how they sell ads and deliver them to relevant audiences. The Disney Advertising Sales footprint, of course, includes ABC, ESPN, NatGeo, FX Networks and Freeform. All of them [...]

How can brands justify their advertising investment in an economic downturn? The VAB looked at over 100 years of data and found that in an economic downturn, the most serious consequences come when bands stop advertising. In an interview with Beet.TV, Danielle DeLauro, executive vice president of VAB, explores what trends data supports for media investment during COVID-19. VAB and Beet.TV [...]

What if the "new normal" were better than the old one? Whilst the COVID-19 pandemic has up-ended traditional business practices, a growing school of thought, amongst those that are successfully pivoting, posits that these changes were overdue and are, ultimately, beneficial. In this video interview with Beet.TV, Denise Colella, SVP, Advanced Advertising Products and Strategy at NBCUniversal, says the group has made [...]

In TV today, it would be easy to have a glass half-full. Linear audiences were in continuing decline and consumers are tiring of excess ad load. That was before the pandemic forced broadcasters to lower ad rates. But those with a glass-half-full outlook see an opportunity - although linear numbers are declining, new opportunities to see, understand and target viewers can nevertheless translate [...]

The IAB NewFronts, an essential annual showcase for the digital media industry, will have a big focus this year on streaming media when it it takes place June 22-26.   And, it will explore business transformation during the pandemic, explains David Cohen, president of the IAB in this interview with Beet.TV Previously held at a number of event spaces throughout Manhattan, this [...]

At the start of the COVID-19 pandemic, many brands started running away from advertising in news publications, or using brand safety tools' keyword blocking features to dodge coronavirus-related inventory. But one of the world's largest ad agency groups is now the latest to say they don't need to skirt news. In this video interview with Beet.TV, Yale Cohen, EVP of digital investment and [...]

COVID-19 has had an immense impact on how people do business, so it makes sense that marketers would have to respond rapidly. In a Beet.TV interview, Fiona Carter, chief brand officer at AT&T explored some best practices that brands have used for getting through this period and what some of the long-term impacts will be for how they operate. The main [...]

The 2020 NewFronts, taking place virtually at the end of this month, will happen through the lens of an industry reshaped by the pandemic. Businesses have had to innovate more than ever during COVID, particularly around their spending strategies for marketing and advertising. In a Beet.TV interview, Amanda Richman, US CEO of Wavemaker, discussed the ways that the pandemic has [...]

The fundamental dichotomy of the COVID-19 pandemic - booming traffic but declining ad revenue - threw publishers into a quandary. But, little by little, organizations seem to be making headway on getting advertisers to reduce one practice - bluntly side-stepping inventory in any news stories about the virus. Over the last couple of months, an array of bodies, vendors and publishers has [...]

If there is one word that has defined how media companies and brands have had to respond to COVID-19 in 2020, it is "agility". Across the industry, advertisers have had to quickly alter their messaging. But the need for agility also extends to publishers. In this video interview with Beet.TV, Alysia Borsa, chief business and data officer at Meredith Corporation, says the lifestyle [...]

Comscore is seeking a "holistic view" of audience behavior because newly "thrifty" advertisers are demanding accurate data on the effectiveness of ad spend. In this video interview with Beet.TV, CEO Bill Livek says the COVID-19 pandemic is pushing more brands to seek even greater accountability. To that end, he hopes a recently-inked partnership with ad-tech supplier LiveRamp can help. In May, the pair [...]

At the start of the COVID-19 pandemic, many brands may have run away from advertising in news outlets. But they should never have declared news fell outside of "brand safety" descriptions. That is what a growing number of industry executives, even those who represent the advertisers and agencies, are now coming out to say. Marla Kaplowitz understands the concern. "The content that people are [...]

The blockchain initiative set up by Comcast's FreeWheel to help advertisers go around third-party tech platforms to develop insights is ready for prime-time. Blockgraph, which already included Comcast, ViacomCBS and Charter's Spectrum Reach as partners, is now reconstituting as a joint venture, in which the three groups will take equal ownership. Jason Manningham, who was GM of the project, will become [...]

She calls it "positive provocation" - a strategy of challenging clients.  For Wavemaker U.S. CEO Amanda Richman, it seems to be a winning approach for both  managing clients and winning new ones, she explains in this interview with Beet.TV The GroupM agency recently landed the Novo Nordisk Danish pharmaceutical giant with a reported annual media spend of $400 million. Richman talks about [...]

Education, technology and facts may now be winning back some advertisers who fled news at the start of the COVID-19 pandemic. In this video discussion with John Montgomery, GroupM's Global EVP of Brand Safety, Integral Ad Science (IAS) CEO Lisa Utzschneider reveals new research showing advertisers' keyword blocking of news stories containing "coronavirus" and "COVID-19" is subsiding. "In the US, we've seen [...]

The accompanying video explores the ways in which portfolio optimization in media is similar to investing in securities as well as the principles TV sellers should follow to maximize their yield. It’s the seventh in a series of educational videos Furious has produced in collaboration with Beet.TV. Below is a sampling of Part 7: The best practices underpinning portfolio optimization for [...]

Sharing daily updates of set-top data with local advertisers on TV consumption has helped them map to "business outcomes" says Melanie Hamilton, Head of Enterprise Sales at Effectv, formerly known as Comcast Spotlight, its local cable advertising unit. It's part of the changes taking place in the local cable TV marketplace during the pandemic, she explains in this interview with Beet.TV This [...]