Welcome to this episode of the BeetCast. Today we kick off our second season  with our new sponsor in Mediaocean. A huge thanks for the continuing partnership. Our guest today is Nicolle Pangis, CEO of Ampersand, the cable TV sales and data company owned by Comcast, Charter and Cox.  More on Ampersand and its expanding business in my chat with Nicolle. Nicolle is [...]

Traditional TV viewing may be waning - but TV's new tricks mean the medium remains an important part of a leading agency's media planning. That is the view of an experienced advertising exec who has skated on both sides of the ice. In this video interview by Beet.TV guest host Tim Spengler of Amobee, Vinny Rinaldi, head of activation and audience at [...]

Healthcare marketers have more tools to ensure their advertising is reaching patients who are most likely to seek the advice of doctors and pharmacists. Data-driven targeting can help to raise awareness among those consumers and improve the return on investment (ROI) for the makers of pharmaceuticals and medical devices. For InStep Health, the biggest point-of-care media network in the U.S., privacy-compliant [...]

If a tree falls in a forest, but two observers disagree on what exactly happened, did it really make a sound? That is the key question which has suddenly engulfed the craft of TV measurement, as Nielsen's admission it may not have measured pandemic TV audiences as well as beforehand has caused TV execs to worry audiences may be as much [...]

Cookies may be going away, mobile identifiers may have new controls - but one ad industry veteran says alternative targeting signals are available in the emerging TV and video world. With digital advertising's traditional signals being reduced in usefulness, many in the industry have looked toward contextual targeting as an alternative. But, in this video interview with Beet.TV, Rob Norman, director at [...]

Extreme Reach this month agreed to buy Adstream to combine their platforms for managing video advertising and offer a broader range of services worldwide. The companies have an overlapping presence in few parts of the world, and can complement each other to provide a global footprint. "More and more, our clients are asking for global solutions across everything they do," Tim [...]

The cord-cutting trend has picked up steam in the past year as more households discover the variety of programming from streaming services, including ones that don't charge a monthly subscription fee. These ad-based video on demand (AVOD) platforms also offer marketers a way to reach target audiences with customized ads. "The shift toward streaming is going to be probably bigger than [...]

Media spending is bouncing back, though advertisers are shifting their budgets to digital platforms like connected TV (CTV) that have seen strong viewership growth in the past year. The pandemic led to record cancellations of pay-TV services, cementing a longer-term trend away from traditional linear TV. "The shift from linear to digital is happening, and that just continues to happen at [...]

Delighted to have Scott Schiller on this episode of the BeetCast. Scott is a media pioneer, leader and  teacher. Many of you know him from his role at NBC Universal as Executive VP of Advertising. He is a former chairman of the IAB. Presently,  Scott serves as Global Chief Commercial Officer of the ENGINE Group, a global advertising and marketing services firm. In [...]

VideoAmp has been named as the "data partner of choice" for a new solution Dentsu Media will use to buy linear TV across cable and broadcast. But the partnerships won't stop there. In this video interview with Beet.TV, VideoAmp president Michael Parkes explains the company is non-monogamous with agencies, and has big growth plans. DELTA's curve https://twitter.com/Video_Amp/status/1381991870109192192 In April, Dentsu Media announced the creation of [...]

Once upon a time, it was derided as the platform for skateboarding dog videos. But now YouTube is the number-two streaming media platform on TVs and amongst the largest beneficiaries of connected TV advertising spend. In this video interview with Beet.TV, Pixability advisor and former Dunkin' CMO Tony Weisman charts YouTube's rise - and why it is so important to marketers today. The [...]

This year's upfront sales season will be notable for the heightened interest in digital video platforms whose audiences grew as consumers spent more time at home during pandemic lockdowns. "There's going to be a tipping point," Dani Benowitz, president of U.S. at Magna Global, the media agency owned by Interpublic Group, said in this interview with Beet.TV. "We are going to [...]

Millions of consumers whose first experience of digital video was on a desktop computer are carrying over those viewing habits to connected TVs. That means YouTube, the video-sharing site owned by Google, has a strong presence on the biggest screen in most households. "As we anticipated, more eyeballs have shifted to TV screens watching YouTube," Jackie Paulino, chief product officer at [...]

A pioneer in the addressable TV advertising space is ramping up to enable the latest incarnation of the opportunity. INVIDI began 18 years ago, helping TV providers enable their ad inventory for targeted buying, primarily through set-top boxes. In this video interview with Beet.TV, Michael Kubin explains what comes next. From box to everywhere "The distribution of addressable television was done has occurred exclusively [...]

Video games have become a key source of entertainment for millions of people who have been stuck indoors during the pandemic. That shift created opportunities to reach consumers who are elusive to other kinds of televised advertising, especially younger viewers. "The pandemic threw a curve ball at everyone last year, and brands really had to pivot their marketing strategies to reach [...]

CHICAGO - The decline in ratings for traditional linear TV has challenged brands to find other ways to extend the reach of their marketing campaigns. Increasingly, that means buying media placements on ad-supported video-on-demand (AVOD) platforms whose viewership has grown as people watch programming on connected devices like smart TVs. "We know that AVOD is continuing to grow not only with [...]

Consumers have more media choices than ever before as internet connectivity continues to broaden beyond computers and mobile phones to include television. Linear TV is converging with on-demand digital channels, and media companies are seeking a unified way to sell their ad inventories across these different platforms. "It's the revenue opportunity that's pushed convergence. Linear revenue is relatively flat -- potentially [...]

Sports fans will find a way to watch their favorite players and teams despite significant disruptions, as seen in the past year. That commitment gives marketers a chance to connect with consumers even as they divide their viewing time among multiple devices. Amid these shifts, media and marketing executives from a variety of companies have shared their insights with Beet.TV [...]

he I am delighted to welcome my dear friend Tracey Scheppach to this episode of the #BeetCast. I call her the “mother of addressable TV”. Well, she didn’t exactly invent addressable TV but she was by all accounts the first buyer of the medium. She was deeply involved with pilot projects in Colorado and Alabama in some twenty years ago.   In our [...]

ATLANTA - As the upfront TV ad sales season gets going, will connected and addressable TV finally make a big splash, or will it fail to convince buyers it doesn't have to be so complicated? Many in the industry hope the channel can make in-roads during the traditional sales season. In this video interview with Beet.TV, Canoe's SVP and GM of addressable [...]