Marketers face growing challenges in reaching target consumers as privacy laws give them more control over their personal information. Amid the gradual disappreance of online tracking cookies, advertisers need scalable technologies to manage data that consumers consent to share while also protecting their privacy. Data clean rooms that allow advertisers and media outlets to match their consumer data without directly sharing [...]

It is going to be a year of advertising growth and ad currency proliferation. But, for simplicity's sake, Dani Benowitz hopes the latter ends up contracting. At the end of the year, MAGNA published its 2022 forecast for advertising spend, expecting 13% US growth. In this video interview with Beet.TV, US president Benowitz explains the dynamics driving investment. Investment drivers MAGNA's's 13% US growth forecast [...]

Has the novelty of remote working worn off? The answer to that depends on who you ask. But, if you ask John Nardone, he'll say a lot of brands are now struggling to cope with the twin pressures of the "great resignation" and the wish to enact boundary-pushing change. In this video interview with Beet.TV, Nardone says his company is trying to help. The [...]

If you want to know what's really happening in the evolution of TV ad pricing, ask a man who can see almost every TV ad invoice in America. In this video interview with Beet.TV, Ben Tatta of ad price intelligence provider Standard Media Index says ad buyers are adding OTT channels on to conventional linear buys. Tatta says premium OTT TV ad [...]

LOS ANGELES – Consumers are spending time with a wider selection of media outlets, challenging advertisers to reach them with omnichannel campaigns. Amid this fragmentation, traditional linear television boasts significant scale for major brands. “Linear still provides massive reach and scale. It provides immediacy when you think of live, linear programming – in particular, sports being a large driver of that [...]

LOS ANGELES – Advertisers increasingly need a combination of media, data and technology to improve the outcomes of their campaigns. These tools are especially important as the media marketplace grows more fragmented among connected devices and types of content. “We know not all of our clients are going to want the same thing, and typically the approach they take to the [...]

LOS ANGELES –  The audience growth for ad-supported streaming services is driving more marketers to set aside part of their television media budgets to these newer platforms. Amid that shift, they’re also scrutinizing the content that provides the surrounding context for their advertising campaigns, as they’ve done with traditional linear television. “There’s more attention to context in the AVOD [ad-supported video [...]

Being the great, great granddaughter of  Frederick Douglass, the nineteenth century social reformer, abolitionist, orator, writer and statesman. has been a vibrant part of Maria Weaver's family legacy for many generations. If she could "channel" her famous ancestor during this time of social upheaval, he would tell everyone to vote, says Weaver, CMO of Comcast Advertising, in this interview with Beet.TV (Note:  [...]

On this week’s BeetCast, we caught up with Nathan Brown Global Chief Strategy Officer at  UM, for a chat  about innovation and how his agency is partnering with brands to make them “Futureproof”. Futureproof is the global positing of UM. Key to success  is identifying  the future customer for a brand’s goods and services.   In our chat, Nathan speaks about the power [...]

LONDON -- LoopMe, an outcomes-based advertising platform, plans several new outcomes for itself, after taking a big $120 million funding round. The new money comes from Mayfair Equity Partners and values LoopMe at $200 million. Previous rounds had totalled $32.2 million, according to Crunchbase. In this video interview with Beet.TV, Stephen Upstone, CEO and Founder, LoopMe, explains how the company will use [...]

So far in the evolution of streaming TV, the majority of the focus has been around on-demand consumption. But live viewing is growing fast, as IP delivery becomes normalized as a delivery channel. In this video interview with Beet.TV, Katie Evans, Chief Operating Officer, Magnite, says that means a number of new technical hurdles MVPDs must overcome. VOD going live "The DISHes, the Fubos [...]

January 2022 is shaping up to herald a Cambrian explosion of new video currencies. NBCUniversal says it has picked iSpot.tv as its first cross-platform Certified Measurement Partner for cross-screen video, starting with a "test-and-learn" approach for the "alternative currency" with Publicis Media this Q1. That will lead to "massive pilots" for the 2022 Olympic Winter Games and Super Bowl LVI. Here is the [...]

The Consumer Electronics Show highlights the innovations that have the potential to transform the way people work, play and otherwise spend their time. The media and marketing industries are undergoing their own technological transformation, but some basic principles still apply. “Brands and media partners are innovating at record speeds, but the one thing that has always remained true is the power [...]

Marketers find the most success in their advertising campaigns when their messaging is combined with the effective audience targeting. “It’s that perfect merging of art and science, and being able to put together the right creative that’s going to resonate with the audiences,” Brad Stockton, senior vice president of U.S. national video innovation at Dentsu International, said in this interview with [...]

LOS ANGELES – Successful advertising campaigns not only depend on reaching the right audiences at the right time, but also minimizing duplicated reach among different media channels. First-party consumer data can help to be more selective with ad targeting on connected TV platforms. “That data can be used in a variety of different ways -- probably the most important use case [...]

When it comes to the new ad opportunities presented by connected TV, the execution types are broad. But companies that want to make a splash on the new screen can start with one simple addition. That is according to one woman whose team is helping brands convert their ad creatives for CTV. Cracking the code "You can do more with your creative," says Gaby [...]

Global TV and digital ad buyers that want to buy across international borders are getting a leg-up from a partnership between the US' NBCUniversal and Europe's RTL AdConnect. Announced today, the partnership will help NBCUniversal offer its advertising customers the ability to extend their ad footprint internationally, by representing what RTL AdConnect calls its Total Video European solution. The idea is, that [...]

As sections of the ad industry pivot away from so-called "proxy metrics", many are leaning into two different kinds of marketing measurement - actual ad outcomes, and attention tracking. For upper-funnel brand goals, that second one is important. In this video interview with Beet.TV, Chrissie Hanson, Global Chief Strategy Officer, OMD, tells The Project-X Institute executive director what it means to leverage [...]

The shift in television viewer habits during the pandemic has pushed advertisers to look for ways to measure audiences more accurately. The demand for demographic metrics that reflect consumer behavior has grown, especially after TV ratings stalwart Nielsen asked the Media Rating Council to temporarily halt the accreditation process in August. “From a demo measurement perspective, we’re looking at alternative measurement [...]

After a few years in which Sky's AdSmart was the main game in town, the UK's advanced TV advertising opportunity is hotting up. The industry is seeing a combination of collaboration and measurement upgrade. In this video interview with Beet.TV, Emma Moorhead, General Manager, Wavemaker UK, tells The Project-X Institute executive director how the market is evolving. Toward flexibility Moorhead says "increasing collaboration from the [...]