Vizio has been building itself a powerful offering in the application of its viewer data for ad sales on its platform. Now it is ready to extend the offering off the platform, too. In this video interview with Beet.TV, Oz Lang, vice president of product management at the TV maker, explains a just-announced deal through which Vizio will link with consumer data [...]

After a "decade" preparing its big cross-platform measurement future, comScore is giving customers each piece of the puzzle as soon as they become available. The company recently announced Comscore Everywhere, what it’s calling “a true single-source unified cross-platform measurement solution”. In this video interview with Beet.TV, comScore chief commercial officer Chris Wilson explains how and why it is coming to market. Understand overlap "We've [...]

The Big Bang that began when the internet was unleashed on consumers shows no sign of abating. A proliferating number of digital media platforms is delighting audiences - and making a headache for communicators. In this video interview with Beet.TV, John Nardone, President, Mediaocean, explains why there is a chronic need to soothe creative complexity. Different strokes Nardone says newer platforms exhibit different characteristics to [...]

If some in the industry were hoping the current proliferation in new media measurement currencies would settle down in to consolidation, Justin Rosen has some news. Recently, the energy about the TV industry moving beyond its traditional Nielsen measurement system crystalized into reality, with key broadcast platforms teaming with tech vendors to trial cross-platform viewing measurement systems that do beyond Nielsen's. In [...]

The Olympic Games generate billions of dollars in advertising sales as one of the few events with a global audience. This year’s television coverage Winter Olympics is Beijing is noteworthy for its extensive distribution among streaming channels, reaching viewers on connected devices such as smart TVs. Ad-measurement company iSpot.tv has been running tests with network NBC to measure viewership for the [...]

Retailers have made a bigger push into the digital advertising market as brands seek to reach consumers when they’re most ready to shop, or to engage target audiences based on other data signals. Amazon has led this growth, becoming the third-biggest digital ad platform after Google and Facebook, while retail chains as varied as Walmart, Target, CVS, Macy's, Albertsons, Kroger [...]

Measuring US TV consumption for advertisers used to be so simple. With Nielsen, there was really only one game in town. With on-demand and the proliferation of multiple streaming platforms, that hegemony is under attack. This is the year when multiple TV MVPDs are trying out a range of new measurement provider. In this video interview with Beet.TV, Nicolle Pangis, CEO, Ampersand, [...]

2022 should be the year when addressable TV buying infrastructure is fully switched on. At least, that is the hope of Ishani Patel, Strategy & Business Development, DISH Media. In this video interview with Beet.TV, Patel explains her hopes for the year. Addressable roadmap DISH has enabled three broadcasters to sell addressable ads on its footprint. But Patel sees a four-phase roll-out: Building the infrastructure. [...]

Audience measurement and verification are a cornerstone of a properly functioning media market, helping buyers and sellers of advertising to negotiate prices fairly. After the Media Rating Council last year suspended its accreditation of Nielsen’s TV ratings services, trade group VAB renewed its call for changes to the way viewership is tabulated. “We had had very well known the shortfalls that [...]

Advertisers and media companies have been pushing for improvements in the measurement of television viewing. After ratings stalwart Nielsen lost accreditation from the Media Rating Council, there is greater urgency to develop alternative methods of audience measurement – and the related currencies for ad transactions – as the upfront sales season approaches. “I'm extraordinarily excited that right now there are multiple [...]

Households that have hooked up their TVs directly to the internet not only have more programming choices, but they also have more control over the viewing experience. As they stream their favorite content on demand, marketers can develop new strategies to reach audiences whose viewing isn’t limited to day parts. “Media owners today aren't confined to the 24-hour programming grid that [...]

It is a different year, but conversations about likely dominant platforms once again occupy media watchers' thoughts. This year, perhaps more than most, however, change is in the air. In this video interview with Beet.TV, Nii Ahene, Chief Strategy Officer, Tinuiti, a performance digital marketing agency, says he sees three big trends emerging: the rise of retail media the future of measurements [...]

Showing different commercials to different viewers during the same TV shows promises to make advertising much more efficient for marketers. With that incentive, addressable TV is forecast to grow as media companies continue to adopt technology to personalize the viewing experience for consumers. “As advanced targeting continues to become more standardized, it's becoming easier to execute,” David Borstein, senior vice president [...]

Samsung Electronics' entertainment ambitions don't stop at becoming the gateway to TV content. At this year's Consumer Electronics Show, the tech giant announced its foray into gaming, too, the Samsung Gaming Hub. In this video interview with Beet.TV, SVP Sang Kim explains the big idea. First step to cloud "If we look back the past 10 years and what's happened with the music industry, [...]

The new world of advanced TV ad targeting is an open field. In this video interview with Beet.TV, Marc Cestaro, VP, Advanced TV, North America, InfoSum, says the optimum strategic approach is not yet known. But he says one thing is for sure - privacy, data and integration are critical. Sum of data InfoSum allows companies to join datasets without actually moving their data, [...]

Television viewership underwent a significant shift in the past couple of years, as consumers sought to keep themselves entertained and informed while stuck at home. While the pandemic helped to expose the deficiencies in audience measurement, it also has been a major catalyst in the drive to develop a wider variety of measurement currencies. Sean Cunningham, chief executive of trade group [...]

Consumers are dividing their screentime among a wider variety of devices, challenging marketers to get a unified view of their target audiences. Media and entertainment giant NBCUniversal is working to provide those insights by aggregating data from its different businesses and their touchpoints with millions of consumers. “We need to consolidate in a privacy-first, transparent way our understanding of who that [...]

Not so long ago, retailers were merely the advertisers. Now, in the world of ecommerce, they have become the ad network, too. That is why more and more ecommerce operators are transforming into ad destinations. In this video interview with Beet.TV, Jess Huang, Partner, McKinsey & Co., explains the trend could soon turn into a $100 billion opportunity. Retailer as platform Over the last [...]

With connected TV, advertisers are standing at the gateway of an advertising ecosystem powered by treasure troves of viewer data. But they need to be able to effectively measure that data alongside other platforms' to achieve cross-channel simplicity. That is according to Lizzie Wiltshire, Head of Client Solutions, Samsung Ads. The CTV advantage In this video interview with Beet.TV, Wiltshire tells editorial advisor Jon [...]

It seems so straightforward - deliver the right ad to the right person at the right time. But, in the era of infinite connections and myriad possibilities, Kevin Lemberg thinks you should get ready for unending complexity. In this video interview with Beet.TV, Lemberg, Head of Partnerships, Advertising Suite, Comcast Technology Solutions, explains why he thinks more ad buyers are going to need [...]