REWIND: ‘Second-Screening’ Will Be Key for Sports Coverage: Disney’s Rita Ferro

Editor’s Note:  We are republishing this informative conversation between Bill Koenigsberg and Rita Ferro with an added introduction from Sean Cunningham, President and CEO of VAB. The VAB is partner to Beet.TV in this 12-part series. This video was originally published in June.  This is one of  the segments from the series of selected videos we […]

 

REWIND: Peacock Will Bring Innovation to Free, Ad-Supported Streaming: NBCU’s Laura Molen

Editor’s Note:  We are republishing this informative conversation between Bill Koenigsberg and Laura Molen with an added introduction from Sean Cunningham, President and CEO of VAB. The VAB is partner to Beet.TV in this 12-part series. This video was originally published in June.  This is one of  the segments from the series of selected videos we […]

 

‘We’re Rallying to ‘Eventize’ the Super Bowl’: ViacomCBS’s Jo Ann Ross

The Super Bowl is the biggest televised event, giving advertisers a chance to reach a massive audience with “tentpole” campaigns that often set the tone for the entire year. The big game is currently scheduled for Feb. 7, though the coronavirus pandemic has made the outlook for the National Football League’s season more uncertain. ViacomCBS, […]

 

‘It’s Up to Us to Close the Deal’ on Promoting Equality: BET Networks’ Louis Carr

Editor’s Note:  We are republishing this highly candid, informative conversation between Bill Koenigsberg and Louis Carr with an added introduction from Sean Cunningham, President and CEO of VAB. The VAB is partner to Beet.TV in this 12-part series.  This is one of three segments from the series we are re-publishing this month. We call this […]

 

‘Buyers-First’ Mentality Drives Ad Sales Strategy: AMC’s Kim Kelleher

Editor’s Note:  We are republishing this highly candid, informative conversation between Mike Law and Kim Kelleher with an added introduction from Sean Cunningham, President and CEO of VAB. The VAB is partner to Beet.TV in this 12-part series.  This is one of four segments from the series we are re-publishing this month. We call this […]

 

To Compete With Walled Gardens, TV Must Become A Platform: 605’s Levine

What is it going to take for TV networks to front up and match big players like Google, Facebook and Amazon when it comes to offering advanced advertising opportunities? Answer: learning to function with the same ecosystem mentality as the tech giants. In this video interview with VAB CEO and president Sean Cunningham for TV […]

 

‘AVOD World Will Be Booming’: Magnite’s Michael Barrett

The growing audience for advertising-based video on demand (AVOD) services like Pluto TV, Roku Channel and Tubi is driving a shift in media spending that’s likely to be long-lasting. More of their video ad inventory will be offered among programmatic platforms that shaped the market for digital display ads in the past decade. Magnite, a […]

 

Viewer Experience Drives Ad Strategy for HBO Max: WarnerMedia’s Joe Hogan

WarnerMedia made a strong push into the streaming video market with launch of HBO Max in May, and plans to introduce an ad-supported version with a lower subscription fee next year. The company is developing a strategy to open up advertising inventory while also being mindful about the viewer experience. “It will be a responsible […]

 

Advertisers Seek Digital Flexibility from Linear TV: WarnerMedia’s Joe Hogan

The growing popularity of digital video is pushing linear TV platforms to innovate by offering greater flexibility to advertisers. That transformation is especially vital as the coronavirus pandemic and economic slowdown lead advertisers and agencies to shift their media-buying strategies. WarnerMedia is restructuring its operations as advertisers demand from linear TV the same kind of […]

 

‘We Need to Prove TV Can Do More’: 605’s Noah Levine

Audience measurement has become more crucial for television networks and their advertisers, which are being lured to spend more on digital outlets including social media and internet search. The coronavirus pandemic has added to these competitive pressures as marketers seek to squeeze the best performance from tighter media budgets. Demonstrating the power of TV advertising […]

 

Tubi Delivers Audiences Not Reached by Linear TV: Fox’s Marianne Gambelli

Fox Corp. this year bought video streaming service Tubi to expand its reach outside of linear TV, an acquisition that ended up being exceptionally well timed. Millions of people stuck at home during pandemic lockdowns have had more time to watch video on every screen, including advertising-based video on demand (AVOD) services like Tubi. Marianne […]

 

Rubicon, Telaria Rebrand As ‘Magnite’ With Independence In Mind: CEO Barrett Speaks

Just two months after merging, programmatic ad platform Rubicon Project and video management platform Telaria are taking on a new name, Magnite. It is a rebranding that involved hundreds of staff from the companies operating under lockdown. But now president and CEO Michael Barrett says he is looking forward to reconnecting with those staff in […]

 

Valuing Older, Higher-Income Households: Discovery’s Jon Steinlauf

Advertisers for years have sought to reach young adults who are in the early stages of forming brand loyalties and setting up their own households. However, they shouldn’t neglect efforts to reach older, higher-income households that will help drive the recovery from this year’s pandemic slowdown. That’s the one of the key messages from Jon […]

 

Streaming Apps Drive Sales Growth During Pandemic: Discovery’s Jon Steinlauf

The coronavirus pandemic led many advertisers to pull back on media spending in the past few months, but broadcasters have found pockets of strength in their streaming media platforms. Discovery forecasts that it will end the second quarter with higher ad sales than a year earlier for its streaming apps, which are a key part […]

 

Linear TV, OTT Can Complement Audience Reach: Disney’s Rita Ferro

Streaming platforms are investing billions of dollars in original programming every year, raising the stakes for linear TV channels that aim to deliver audiences to advertisers. While linear TV has key strengths in sports, news and events, it also has the power to reach audiences with other kinds of original programming. Rita Ferro, president of […]

 

‘We Are Encouraged by the Second Quarter Scatter Market’: NBCU’s Laura Molen

The coronavirus pandemic led some advertisers to exercise options to obtain media placements at lower prices, but the scatter market is recovering as demand bounces back. Marketers seeking measurable business outcomes don’t want to be left behind as many cities and states ease lockdowns, letting brands reconnect with their customers. Laura Molen, president of advertising […]

 

Scatter Market Is Rebounding Into Third Quarter: ViacomCBS’s Ross

The coronavirus pandemic’s effect on media prices has led some advertisers to wonder whether they can find better deals in the scatter market rather than the upfronts. As advertisers shift media dollars into the third quarter and boost demand, deals may be harder to find. Jo Ann Ross, president and chief advertising revenue officer at […]

 

ViacomCBS’s Ross Sees Pandemic As Way to Deepen Ties With Advertisers

The coronavirus pandemic has disrupted every industry including major broadcast networks that reach millions of U.S. households. Amid the turmoil have been opportunities to strengthen connections for media outlets to strengthen connections with advertisers that have revamped their media plans. Jo Ann Ross, president and chief advertising revenue officer at ViacomCBS domestic advertising sales, discusses […]