GroupM’s Rob Norman CES Preview: The Scope of “Immersive vs. Passive” Experiences

Insights gleaned from the acres of show floor space at CES will not about the latest curved TV screens, it will be the “bits in the middle” — meaning innovations taking place between the two “poles” at the show:  one being “immersive” experiences like VR and passive, and the other sensor-based technologies like smart appliances […]

 

Carat Rides Out “Pitchapalooza” With $1.8bn In New Business: Doug Ray

It’s been a big year for brand marketers. With a reported $25 billion set to change hands as agency accounts came up for renewal, this year was both a threat and an opportunity. In truth, so-called “Pitchapalooza” has been about more than just beauty contests for contract renewal – it’s also about establishing which agencies have digital chops […]

 

Digital Industry Join Leading Brands in Fight Over $2.4 Billion Pirated Site Scams

The Trustworthy Accountability Group (TAG), an advertising industry initiative to fight criminal activity in the digital advertising supply chain, announced earlier this month that many of the world’s largest brand advertisers and agencies have pledged to require their ad partners to take aggressive steps to help fight the $2.4 billion lost to pirate sites each […]

 

MediaLink’s Wenda Harris Millard on CES: Augmented Reality Will be Big

Part guide, part information curator and super networker, the powerhouse media consultancy MediaLink will provide a number of services to its 90 clients who will be in attendance at next month’s CES in Las Vegas. Among the topics of particular interest at the show will be innovations in augmented reality, predicts Wenda Harris Millard, president and COO. […]

 

YuMe’s McLernon on “Full-Stack” Programmatic Offering and “Out-Stream” Video Unit

REDWOOD CITY, CA –  YuMe, one of the earliest video advertising companies, has expanded its offering this year with a “full-stack” programatic solution for both the buy and sell-side.  Separately, it has introduced  an “out-stream” video ad unit. For an update on the new  products, along with company plans for the upcoming CES, we sat down […]

 

Algorithmic Marketing To Virtual Personal Assistants Will Change Game: PHD’s Cooper

LONDON — The ad world is only just getting its head around the technology-driven ability to super-target ads at human beings. But, pretty soon, it may need to focus its attention on those humans’ personal assistant software, a leading ad exec says. Omnicom’s PHD worldwide CEO Mike Cooper says the emergence of virtual personal assistants – […]

 

Internet Advertising will Overtake TV by 2018: ZenithOptimedia’s Barnard Predicts

LONDON — Two big tipping points are coming in to view that will crown two decades of analog to digital advertising evolution. “We think internet advertising will overtake TV for the very first time in 2018,” ZenithOptimedia forecasting head Jonathan Barnard tells Beet.TV in this video interview. The move will be thanks to the growth in paid […]

 
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