DSPs Need Full Transparency: Simpli.fi’s Prioleau

FORT WORTH – Connected TV has the ability to target TV ads at the household level – but, because households in a given area are often similar, often what that means is that ad buyers target local areas by proxy. That is reigniting the practice of local ad sales, even for national brands that, previously, […]

 

Unlocking CTV Ads: The Basement’s Maher

INDIANAPOLIS – Connected TV advertising promises super targeting, frequency capping and attributing outcomes back to view exposures. But, lately, that sales pitch has been searching for a buyer. In this video interview with Beet.TV, Ira Maher, VP, Media Insights & Technology at The Basement, an advertising agency, says buyers have struggled to find quality inventory, […]

 

Finding The Value Of CTV: NitroC’s Doyle

Television and digital media are colliding in the shape of internet-connected TV. For advertisers, that presents the opportunity for enhanced targeting and greater control. But, across the industry, people are learning what works and establishing what CTV should cost. In this video interview with Beet.TV, Lee Doyle of the NitroC agency paints a picture of […]

 

Election Advertising will Move Brands To Connected TV: Simpli.fi’s Moore

PHOENIX – With election campaign ads flooded the TV airwaves, some other TV advertisers are turning to connected TV to get their message across. More than $1 billion has now been spent on TV ads for the 2020 presidential election in just 13 states. In this video interview with Beet.TV, James Moore, CRO of ad-tech […]

 

How CTV Economics Will Shake Out: Rob Norman

WEST CORNWALL, CT – For advertisers, it offers the best of both – the impact of television and a smidgen of the targetability of digital. But how is connected TV shaping up, and what will it look like in the next few years? In this video interview with Beet.TV, Rob Norman, a veteran GroupM executive […]

 

DSPs Are Helping TV Ad Buying Become Agile: Pivotal’s Levine

The trend was already alight – but COVID-19 poured on gasoline. Increasingly, advertisers don’t want to commit to big upfront TV ad buyers – they want to be more responsive than that. In this video interview with Beet.TV, Michael Levine, Pivotal Research’s senior analyst for internet and media, says demand-side platforms (DSPs), software for buying […]

 

Geofencing’s Power Grows with Addressable TV : Propellant’s Brent LeVasseur

Location-based marketing has been considered a powerful way for advertisers to reach target customers when they’re most ready to make a purchase. With advancements in mobile technology, marketers can use a tactic called “geofencing” to beam content or messaging at people within a specific geographic area. With geofencing, marketers can run “conquesting” campaigns to steer […]

 

‘Addressable Advertising at Scale Is Here’: Cox’s Beth Crotty

Addressable advertising promises to let marketers reach different households as they watch the same TV program. After years of developing the technology and common measurement standards, cable operators are preparing to expand their addressable advertising offerings in the next year. “Addressable advertising at scale is here. We’re actively working to on-board programmers for some early-stage […]