PubMatic Expands Video, Rich Media Solutions as it Manages Big Data for Media Firms
PHOENIX — Software firm PubMatic recently introduced new rich media solutions on mobile phones and will add digital video ones to its repertoire later this year, as it seeks to help manage big data for media companies, says Rajeev Goel, co-founder and CEO of software firm PubMatic, during an interview with Beet.TV at the IAB […]
LiveRail Expands Into Europe, Boosted by Nearly 300% Revenue Growth
PHOENIX — On the heels of its nearly 300% revenue growth in 2012, real-time online video platform LiveRail is opening an office in the United Kingdom and rolling out across Europe in the coming months, says Mark Trefargne, CEO at LiveRail, in an interview with Beet.TV at the annual IAB Leadership Meeting. In addition, LiveRail is […]
Video Simulcasts Rising Fast, Boosted by “TV Everywhere,” Adobe’s Noah Levine
PHOENIX — Several programmers are already delivering live TV content for Internet simulcast and many more will this year, predicts Noah Levine, Senior Manager of Product Evangelism at Adobe Video Solutions, in an interview with Beet.TV at the annual IAB Leadership Meeting.
GroupM’s Cary Tilds on the Imperative of Standards Around Mobile Video
PHOENIX — Once mobile video standards are developed and adopted, the next step will be retooling the mobile ecosystem to implement those standards, says Cary Tilds, Group Innovation Officer at GroupM, in an interview with Beet.TV at the annual IAB Leadership Meeting. We caught up with her to discuss challenges and opportunities in mobile measurement, […]
Addressablity Maximizes Video Inventory, Collider Media’s John Rogers
PHOENIX — Given the constraints in the supply of video inventory, technology firms are looking for ways to help publishers optimize campaigns across screens, says John Rogers, Senior VP Publisher Development at Videology-owned Collider, during an interview with Beet.TV at the IAB Leadership Meeting. One way to do through is through addressability, he tell us.
Videology Aims for Mobile Addressability
PHOENIX — Mobile display and video inventory is growing tremendously, but it's been challenging to uniquely identify those impressions for marketers, says Brent Gaskamp, senior VP business development North America at Videology. That's why Videology layered addressable tools into this cookie-less world in a mobile platform, Gaskamp says. Videology now counts 160 million monthly uniques […]
comScore CEO Warns Video Biz: Don’t Embrace TV Model of Demographic Guarantees
PHOENIX – While impact of video impressions are much different than television viewing, the digital video industry is using similar criteria around demographic guarantees, which is not serving the emerging media well, says Magid Abraham, CEO and co-founder of comScore, in this interview with Beet.TV
Videology’s Collider Unit Touts “Confirmed vs. Inferred” Mobile Advertising Targeting
PHOENIX — Most mobile targeting strategies are inferred, rather than confirmed, but the latter is much more precise, says Peter Hagerty, Senior VP of Strategic Partnerships at Collider Media, a mobile data management platform acquired by online video technology company Videology, during an interview with Beet.TV at the IAB annual leadership meeting.
Amit Seth: Nielsen is “On the Cusp” of Further Understanding the Link Between Viewing and Purchase Intent
PHOENIX – Nielsen is at the “cusp” of integrating viewing and consumer behavior, to provide marketers with the value of video viewing — something which has been missing from media equation, says EVP Amit Seth, EVP, Global Media Products, of The Nielsen Company, in this inteview with Beet.TV
Videology Touts Addressable Advertising Breakthrough for Mobile Video
PHOENIX — Videology, the video advertising services company, has found the “Holy Grail,” the means to serve deeply addressable advertising into mobile and other digital devices, says Rich Astely, GM for Products, in this interview with Beet.TV
BrightRoll Beats Google/YouTube by 5X in Video Ad Viewing Time, comsCore
PHOENIX – BrightRoll, the San Francisco-based video advertising services company, has been ranked by comsScore as the second largests video ad network, after Google, but ranked first in time spent around ads by margin of 5X over Google.
Content Recommendation Engine Outbrain Sees Big Upside with Native Video
PHOENIX – Outbrain, the content recommendation platform which is widely used by news publishers including, ABC News, to gain views for video and print content, is expanding its platform for brands and agencies seeking views of branded or “native” content, says Tom Foran, GM for North America, this inteview with Beet.TV
VideoHub has Predictive Measurement Tool; New Alliance with comScore
PHOENIX – VideoHub, a unit of New York-based Tremor Video, has launched a platform that says it gauges the potential impact of video ad effectiveness. It also announced an agreement with comScore to measure the “viewability” of video ads on pages.
The Weather Channel Registers 100 Million App Downloads, Readies Video Announcement
PHOENIX — The Weather Company has had 100 million downloads of its apps, says Curt Hecht, Global Chief Revenue Office, this interview with Beet.TV