Next Step For Multi-ID Targeting Is Retail Media Networks: Tapad’s Connon

The wind-down of traditional digital ad identifiers like cookies has caused the ad targeting world to splinter. Mark Connon wants to put it back together. In this video interview with Beet.TV, the GM of ad-tech firm Tapad says the new wave of ad identifiers needs a translation layer. Experian taps Tapad Experian in November 2020 acquired Tapad, […]

 
 

LUMA’s Kawaja Sees Media’s Perfect Storm Continue Despite Headwinds

With the global situation and inflation hitting the economy, what is the outlook for the digital media business? Resilient with a pinch of evolution, according to one of the industry’s most looked-to joiner of dots. In this video interview with Beet.TV during his own Digital Media Summit (DMS) East this week, Terry Kawaja, Founder & […]