How TV Sellers Can Maximize Yield by Hedging Their Bets: #BeetU, Session 7

The accompanying video explores the ways in which portfolio optimization in media is similar to investing in securities as well as the principles TV sellers should follow to maximize their yield. It’s the seventh in a series of educational videos Furious has produced in collaboration with Beet.TV. Below is a sampling of Part 7: The […]

 

Why Demand for Addressable TV Far Outpaces Supply: #BeetU, Session 6

The accompanying video unpacks why buyers are hungry for addressable, why supply is so constrained and the potential risks for sellers of over-indexing on this one type of inventory. It’s the sixth in a series of educational videos Furious has produced in collaboration with Beet.TV. Below is a sampling of Part 6: Slowly but surely, […]

 

How Linear TV Sellers Should Respond to the COVID-19 Crisis: #BeetU, Session 5

Tune in here Wednesdays at 1pm ET The accompanying video unpacks how sellers of linear TV advertising should adapt their inventory management, pricing and data practices in response to the COVID-19 crisis. It’s the fifth in a series of educational videos Furious has produced in collaboration with Beet.TV. Below is a sampling of Part 5: […]

 

Why the TV Advertising Industry Will Embrace Consolidated Measurement: #BeetU, Session 4

Welcome to #BeetU – our weekly educational series for advertising and media during the COVID-19 crisis, hosted by Ashley Swartz, CEO of Furious Corp, longtime Beet contributor and the Dean of #BeetU. Using Furious’s comprehensive and interactive dictionary, TV101, as our guide, these sessions will unpack the terminology of advanced TV, serving as an introduction for […]

 

Why True Cross-Platform Measurement Is Still Elusive: #BeetU, Session 3

Welcome to #BeetU – our weekly educational series for advertising and media during the COVID-19 crisis, hosted by Ashley Swartz, CEO of Furious Corp, longtime Beet contributor and the Dean of #BeetU. Using Furious’s comprehensive and interactive dictionary, TV101, as our guide, these sessions will unpack the terminology of advanced TV, serving as an introduction for […]

 

How New Audience Behaviors, Data and Technology are Changing TV & Video Advertising: #BeetU, Session 2

Welcome to #BeetU – our weekly educational series for advertising and media during the COVID-19 crisis, hosted by Ashley Swartz, CEO of Furious Corp, longtime Beet contributor and the Dean of #BeetU. Using Furious’s comprehensive and interactive dictionary, TV101, as our guide, these sessions will unpack the terminology of advanced TV, serving as an introduction for […]

 

A Brief History of Broadcast and Cable TV: #BeetU, Session 1

Welcome to #BeetU – our weekly educational series for advertising and media during the COVID-19 crisis, hosted by Ashley Swartz, CEO of Furious Corp, longtime Beet contributor and the Dean of #BeetU. Using Furious’s comprehensive and interactive dictionary, TV101, as our guide, these sessions will unpack the terminology of advanced TV, serving as an introduction for […]

 

How to Be a Lighthouse for Clients and Teams in Troubled Times

We’re currently experiencing an abrupt extraction from our lives, which comes with an entirely new set of fears. This often feels like a very singular, isolating event, but it’s through collaboration, patience and connection with one another that we’ll thrive again. In times of uncertainty, a leader’s most important job is to provide stability, guidance, […]