Effectv’s Hamilton Wants To Bust Addressable TV ‘Myths’

SAN JUAN, PR – The ability for marketers to use addressable targeting in TV advertising is a step-change from the medium’s history as a mass-reach channel. So why aren’t more advertisers and their agencies taking advantage? In this video interview with Beet.TV, the national sales VP at Comcast’s ad sales unit explains. “The hesitation around addressable is […]

 

Furious’s Swartz: Sellers Must Focus on Portfolio Optimization

SAN JUAN, PR – Today, addressable TV inventory is a limited commodity that fetches a high price, and programmers and distributors tend to sell as much of it as they possibly can. But this approach won’t always increase the value of a linear TV portfolio and may even cause the value of spot inventory to […]

 

Six Steps To Converged Ads: 4C’s Gupta

SAN JUAN, PR — In the world of proliferating platforms, advertisers are faced with more choice and more opportunity than ever before – and also a headache. Because, whilst there are many large open ad marketplaces working with common practices, many key media destinations are also closed shops. “Media companies are trying to put together […]

 

Balancing ACR & CCPA: Samba TV’s Ackerman

SAN JUAN, PR — By embedding sensors on a consumer’s TV, automatic content recognition (ACR) promises to give advertisers and publishers precise data with which to target. But recent concerns and policies over consumer privacy put that powerful technology on a critical footing – gaining consumer permission is vital. ACR is practised by the likes […]

 

Addressable Was The Word At Beet Retreat: TV[R]EV’s Wolk

SAN JUAN, PR.  Having just completed a fifty-page deep dive TV[R]EV Special Report into the hows, whys, whos, whats and whens of addressable TV advertising, it was more than a little reassuring to hear many of those findings echoed by the top level TV and advertising executives participating at this year’s Beet Retreat. We started […]

 

Omnicom’s Steuer: A More Efficient Ecosystem Needs Collaboration

SAN JUAN, PR– Addressability is evolving. In an interview with Beet.TV at the Beet Retreat in San Juan, Jonathan Steuer, chief research officer at Omnicom Media Group discussed the present and future of addressable. One of the exciting parts of the here and now is that supply enablement is finally moving forward. The sheer amount […]

 

More Measurement Is Coming: Spectrum Reach’s Norris

SAN JUAN, PR — Carpenters have an old proverb: “Measure twice, cut once.” It’s designed to convey the importance of accurate measurements in a skilled trade. Now it might also be applied to TV advertisers, whose ability to measure the efficacy of their spend is undergoing a revolution. Charter’s Spectrum Reach ad sales division is […]

 

Linear TV Is Going Addressable & National: Comscore’s Hinnant

SAN JUAN, PR — Cable TV operators and other service providers may have been amongst the first to be able to offer their advertisers advanced TV targeting capabilities like dynamic ad replacement. But new advances mean the TV networks which historically run over the operators can also now offer equivalent functionality. “Up until today, addressable […]

 

TVbeat Coming To America, Farazin Says

SAN JUAN, PR — It already provides an “addressable TV intelligence layer” to European broadcasters. Now TVbeat of London and Zagreb is coming to America. “The modern TV media company, they have fragmented inventory (just) as they have fragmented viewership. These companies are using different technology stacks. “When you have (an) ad server for VOD and […]

 

The Best Beet Retreat Ever: Together for Our Industry and for Kids of Puerto Rico

For me, and many of us in San Juan last week for the Beet Retreat, it was high point in our work life:  A small group of innovators having frank discussions about the future of television – exploring the challenges and solutions.  We made progress.  We created professional and personal relationships.  It was productive, fun […]

 

Making Ad Buying Easier: DISH’s Robertson

SAN JUAN, PR — With so many new platforms, opportunities and options for buying TV ads in the marketplace, smoothing the path to purchase is becoming the new black. In this video interview with Beet.TV, Sean Robertson, director of partnerships at DISH Media, talks about the importance of making it easy. “There’s some third party […]

 

The Value Of Deterministic Data: 605’s Levine

SAN JUAN, PR – 605 is officially entering the measurement market with a new product known as 605 Platform. What makes 605 Platform unique, according to Chief Revenue Officer Noah Levine, is that it has “100% deterministic data matching rights against 21 million households.” Levine explains that “deterministic data” is the ability to take a very […]

 

Tubi’s Rotblat Confident In AVOD Service’s Catalog

SAN JUAN, PR — It may be a fundamentally different business model, but there is one thing advertiser-supported video-on-demand (AVOD) services have in common with their subscription (SVOD) siblings – the importance of the content catalog. Still, that fact does not give Mark Rotblat sleepless nights. The chief revenue officer of Tubi, a growing AVOD […]

 

Forrester’s O’Connell: Data Privacy Is a ‘Big Force’ Shaping the Future of Advertising

SAN JUAN, PR– Forrester Research vp and principal analyst Joanna O’Connell believes that she was early to the topic when she and her colleague researched the cross-channel video advertising landscape at the end of last year. A long will change, she says; right now, brands are mostly piecing together their disparate video planning, buying and […]

 

Fragmentation Is The Real Challenge: LiveRamp’s Hoctor

SAN JUAN, PR — John Hoctor started Data+Math with the idea that TV was “under credited.” Meaning that the medium as a whole was not getting the credit it deserved and was thus becoming undervalued.   “What we set out to do was to apply larger data sets to the problem,” says Hoctor, who is […]

 

MAGNA Global’s Anson: ‘We Have to Come to a Common Currency’ for TV Measurement

SAN JUAN, PR– When it comes to the division between linear and digital, addressability and measurement are two considerations that continue to be redefined. In a conversation with Alan Wolk, co-founder of TV/REV, at the Beet Retreat in San Juan, Julie Anson, director of strategic investment in advanced TV at MAGNA Global, gave some insight […]

 

SVOD Will Make Ads More Valuable: ViacomCBS’ Zilberbrand

SAN JUAN, PR — Whilst the rise of subscription video (SVOD) services in the last five years may have conditioned people to expect that paid digital services would become the norm and TV advertising will wither away, that is not quite the full story. In a more nuanced version, there are two other dynamics playing […]

 

The Goal Is To Lessen The Ad’s Disruption: Hulu’s Davidov

SAN JUAN, PR —Asaf Davidov, Hulu’s Director of Ad Sales Research, has seen the company grow rapidly over the past five years. When he joined in 2015, they had just 10 million subscribers, a number that’s now grown to 30 million subscribers and 72 million ad-supported uniques. In terms of upcoming opportunities, Davidov spoke of […]

 

Turning Search Activity Into An Actionable Metric: EDO’s Scott Grunther

SAN JUAN, Puerto Rico — EDO (short for Entertainment Data Oracle) is looking to capture from “middle of the funnel” metrics for TV advertising by tracking matching search activity to ad activity. “Search is an ideal measure of consumer intent,” notes EDO’s Chief Revenue Officer Scott Grunther. “It starts with the premise that people are […]

 

Attention May Be The Most Important Metric Of All: TVision Insight’s McGuinness

SAN JUAN, PR —“TVision is a data and analytics company. And what we focus on is measuring something that’s never been measurable before, which is how do people actually watch TV. “ That provocative statement from TVision  President Luke McGuinness sums up the company’s approach to TV measurement.  TVision recruits panelists who agree to use […]

 
1 2 3