Advanced TV Advertising in the UK: The Next Three Years, a Beet.TV Leadership Series presented by Finecast

With connected TV, advertisers are standing at the gateway of an advertising ecosystem powered by treasure troves of viewer data. But they need to be able to effectively measure that data alongside other platforms’ to achieve cross-channel simplicity. That is according to Lizzie Wiltshire, Head of Client Solutions, Samsung Ads. The CTV advantage In this […]

LONDON – Discovery is preparing to launch a new way for ad buyers to measure audiences for all its content, even when it starts with views through third-party linear distributors. The TV company says some of its UK content is shown through Sky and Channel 4. In this video interview with Beet.TV, Katie Coteman, VP, Advertising […]

LONDON – Key players in UK commercial TV are gearing up to adopt NBCUniversal’s CFlight currency metric for cross-platform advertising. Sky, ITV and Channel 4 will each adopt the standard. In this video interview with Beet.TV, Olivia Abraham, VP, Commercial Accounts, The Addressable Platform, ITV, explains why it is so important. Total-TV view “The industry […]

LONDON  –  After years of promise, the theory of customizing TV ads for different targeting criteria and different creative imperatives is finally becoming a reality. To take the benefits of addressable TV advertising to a wider set of brands, WPP’s GroupM has partnered with its sister agency Hogarth Worldwide to create what it is calling […]

After a few years in which Sky’s AdSmart was the main game in town, the UK’s advanced TV advertising opportunity is hotting up. The industry is seeing a combination of collaboration and measurement upgrade. In this video interview with Beet.TV, Emma Moorhead, General Manager, Wavemaker UK, tells The Project-X Institute executive director how the market is […]

The UK advertising industry is steadily pushing forward with an initiative to implement a common approach to measuring media consumption across screens. Led by the ISBA (Incorporated Society of British Advertisers) trade body, Project Origin has brought together advertisers, platforms, broadcasters and media agencies. In this video interview with The Project X Institute executive director […]

LONDON – When TV ads came in just one flavor, things were more straightforward. Now that connected TV offers the possibility to target custom creatives at distinct micro-audiences, things are getting a little more complicated. In this video interview with Beet.TV, Ben Regensburger, CEO of Peach, a TV ad creative distribution company, discusses the possible […]

Digital channels like social may have a head start when it comes to applying identity to ad targeting. But TV, thanks to internet connectivity, is catching up. In this video interview with Jon Watts for Beet.TV, Will Keggin, Director, Advanced Advertising, UK, LiveRamp, explains how brands are taking an interest in the UK. Broadcaster innovation […]

LONDON – It was the canary in the mineshaft brought to a “shuddering stop”. Now the UK addressable TV market is ready for a new phase of growth, leaving interested parties keener than ever on standardization. That is the sentiment expressed by keen advanced TV watchers like Simon Thomas. In this video interview with Beet.TV […]

A retail category as seemingly distinct as “health and beauty” is not necessarily as one-dimensional as many may think. Case in point – UK health retailer Boots, a sister to Walgreens, sells an increasingly diverse range of products and services. In this video interview with Beet.TV, Boots CMO Pete Markey says the company is evolving […]

LONDON –  the future pans out as Roku expects it, the TV industry is going to need some new capabilities to deliver on new promises. In a recent research exercise dubbed The Streaming Decade, the connected TV hardware and platform company outlined its belief that all TV – and, therefore, all TV ads – will […]

LONDON – While the world was in lockdown, Rhys McLachlan was innovating. Now the UK’s leading commercial broadcaster can see a brighter future. Over the last year, the advanced advertising director at ITV was pushing forward the legacy company’s new-wave ad targeting offering. Now, as economies pick back up, ITV is expecting to post its […]