Audience Segments Are Empowering Local Advertisers: Comcast Spotlight’s Brendan Condon

Contrary to some thinking, local advertisers quite often know who their existing and potential customers are. They just don’t always know how best to reach them, but local audience segments that weren’t available three years ago are helping to solve that. “The local marketers are some of the most sophisticated marketers that you’ll find out […]

 

Turf Protection, Not Lack Of Technology, Hinders Addressable TV: WPP’s Gotlieb

When history books are written about advertising, “there will be an indictment against our business for allowing our siloes to squabble with each other while the duopoly or triopoly ate everybody’s lunch,” according to WPP Senior Advisor Irwin Gotlieb. The squabbling is prominent in the addressable television advertising space, Gotlieb noted in his keynote speech […]

 

Turner Ignite’s Riess On The Advantages Of Audience Data Plus Speed

The union of AT&T and WarnerMedia comes at a time when digital and television advertising formats are constantly changing. “It’s kind of unlimited at this point. Linear TV formats are changing quite rapidly,” says Turner Ignite EVP Dan Riess. As it happens, speed also is one of the key attributes that WarnerMedia is touting to […]

 

TV Is A Performance Channel, Too: TVSquared’s Kinsella

According to the accepted depiction of the marketing “funnel”, television is a medium marketers best use to drive initial brand awareness. But that is only because, without access to return-path data, TV has never been able to boast the kinds of user attribution that new digital media do. Now that TVs have got connected, however, […]

 

SVOD Fatigue Could Prove Costly: WPP’s Irwin Gotlieb

US pay-TV adoption is at its lowest rate since 2007, according to Leichtman Research Group. Fifty-nine percent of homes which get TV over antennae now also subscribe to subscription video-on-demand, according to Nielsen. US households are nearing three SVOD subscriptions per household, according to Ampere Analysis. Whichever numbers you look at, subscription TV over internet is […]

 

Tru Optik Adds Kosinski And Bokor, Integrates With Oracle Data Cloud

As Tru Optik enhances its OTT Household Graph with audience data from the Oracle Data Cloud, it’s expanded its management ranks with the additions of Richard Kosinski as EVP of Sales and Jonathan Bokor in the role of Chief Privacy and Business Affairs Officer. Kosinksi’s digital background spans such media companies as Forbes, Yahoo!, Westwood […]