Hurricane Maria impacted Puerto Rico’s media ecosystem in many profound ways: As the broadband infrastructure was cut, broadcasters were forced to deliver their signals over-the-air, via wireless and satellite. Access to viewership data became impossible for media planning. Brands quickly mobilized to help consumers in their communities. Radio become essential as did outdoor display along with the printed page. Today, digital consumption is booming as is e-commerce on the island.
Lessons learned from the disaster/recovery and their implications for the global media world will be explored in this session at the Beet Retreat on November 28 at 5:00 pm. at the El San Juan Hotel.
- Melissa Burgos, Marketing Director USVI/Puerto Rico, AT&T Mobility
- Jose Cancela, President, Telemundo/NBCUniversal Puerto Rico. Please find the Beet.TV interview with him here.
- Andres Claudio, General Manager, Hearts & Science, Puerto Rico. Please find the Beet.TV interview with him here.
- Freddie Hernandez, General Manager, Procter & Gamble, Puerto Rico. Please find the Beet.TV interview with him here.
- Phil Cowdell, Global President of Client Services, GroupM
Note: The full Beet Retreat program begins at 3:00. Our colleagues in San Juan are invited to join us at 3:30 or they can arrive by 5:00 p.m for this session. For our colleagues in San Juan, please RSVP to Andres Claudio: Andres.Claudio@hearts-Science.com or Beet.TV email@example.com
The Hurricane and the Children of Puerto Rico
Concluding the session will be a briefing by Olga Ramos, president of the Boys & Girls Clubs of Puerto Rico. She will present data on the impact of the storm on the island’s youth and her organizations’ efforts to improve their future. Please find this video of Olga Ramos and Phil Cowdell produced in New York in June.