Robert Andrews

COLOGNE — The acquisition of Videology by Amobee will lead to new opportunities in the use of data-driven advertising, says one of the executives who transferred in the deal. Videology filed for Chapter 11 bankruptcy protection in May, and was bought by Amobee in July for approximately $100 million. So what is the next chapter for […]

COLOGNE — The new capabilities of the emerging world of addressable TV and digital video delivery are not just an opportunity for the big guns. Smaller programmers, too, are rising up and getting a piece of the action. But are they getting a piece of the revenue pie? That’s where FreeWheel international GM Thomas Bremond […]

COLOGNE — SpotX has come a long way since its launch more than a decade ago. Just ask Mike Shehan. He co-founded the company as a self-serve off-shoot of another company he was at. Acquired by European broadcast group RTL in full last year, now Shehan is speaking from a vantage point at which he […]

COLOGNE — It is the world’s largest independent advertising exchange, but a relatie newcomer to the video world. Now OpenX is seeing big growth in moving images. “We started really about a year and a half ago,” says OpenX CEO Tim Cadogan in this video interview with Beet.TV. “We went out to probably 10% of revenue. […]

Don’t call it a comeback but, after coming through a period in which a slowdown was capped by new regulation, MarTech consolidation may be back in-play. So says Terry Kawaja, the M&A advisor who has had a hand in many of the biggest media and advertising tech deals of the last decade. Despite fears that […]

COLOGNE — Ever since Apple opened up the App Store, it is clear mobile phone consumption has all been about apps. Could the rise of new mobile web technologies put the web back at the heart of consumers’ digital behavior that is now all about mobile? Criteo’s Alexander Gösswein thinks what will be will be – […]

COLOGNE — Transparency and fraud issues allowed by ad-tech platforms are now clearing up, but there is still a way to go That is the assessment of the woman tasked with ensuring brand safety throughout Europe, the Middle East and Africa for the world’s largest media investment group. In this video interview with Beet.TV, GroupM EMEA […]

COLOGNE — It is one of the oldest mobile ad networks around, so what is InMobi doing planning a move in to television? In this video interview with Beet.TV, InMobi marketplace VP and GM Scott Silverman says the company will soon be helping advertisers bridge mobile and connected TV campaigns. “We’ll work with app developers […]

COLOGNE — Music is inherently personal. And, when Daniel Ek co-founded Spotify a decade ago, it didn’t take long for the company to embed that fact in the software. Soon, playlists became the order of the day. But that is not the only way music personalization can manifest. And listeners themselves may not be the […]

COLOGNE — Whether it was The Guardian urging publishers to take back control of their ad-tech stack or eBay concerned about putting all its eggs in one basket, it is clear that publishers have become increasingly concerned about the benefits they get from using third-party ad-tech platforms. And Danish publisher JP/Politikens Hus is no different. The […]

COLOGNE — Brands’ demand to buy TV ads on connected TV sets with new targeting capabilities is growing and bringing new kinds of advertisers in to the market – but the powers that be must come together to capitalize on the opportunity. That is the call from one of the leading advertising demand-side platforms, when […]

COLOGNE — When Sizmek acquired Rocket Fuel in 2017, it was a deal that reset expectations for the ad-tech outlook, closed a chapter on Rocket Fuel and gave Sizmek access to power artificial intelligence power. On the first anniversary of that acquisition, Sizmek says the company can now offer a tightly integrated, native AI capability for his […]

COLOGNE — It makes programmatic buying solutions, real-time bidding tech and header bidding solutions that facilitate more than 12 trillion advertiser bids per quarter – so PubMatic should know a thing or two about mobile ad spend. In its Quarterly Mobile Index (QMI), the tech vendor unveils regular barometers on industry movements, as seen through […]

COLOGNE — For a service that is all about price auctions, you could be forgiven for thinking eBay had programmatic advertising licked. But, in this video interview with Beet.TV, eBay director of ad-tech and innovation, EMEA, Geoff Smith explains how, at its scale, selecting elements of its ad-tech stack can be a headache. “The problem with […]

COLOGNE — It has been a slow burn for years, but now it seems to be catching fire. With 15% of of marketers now using addressable or advanced TV targeting, and another 20% to 30% more planning to do so, according to the ANA and Forrester, the opportunity finally looks like it has become real. […]

COLOGNE — Over the last couple of years, we have all become familiar with the possibility that media agencies could be “disintermediated” as ad buyers pull certain key functions in-house in a quest for transparency and control. But could the same happen on the sell side, and why? VideoAmp chief strategy officer Jay Prasad thinks […]

COLOGNE — VICE Media has rarely been afraid to pull its punches, always keen to make waves with news from the margins. But how can a company that wants to be ad-funded keep ad-buying brands happy amid all the controversy and harshness of real life? In this video interview with Beet.TV, VICE Media international and […]

COLOGNE — When Europe’s new GDPR consumer data law came in to effect on May 24, introducing new limits on how companies could process and target using consumers’ data, it caused a big drop-off in the amount of advertising being bought programmatically. Sharp eyes noticed that programmatic ad demand volume dropped by up to 40%, […]

COLOGNE — It has survived the Corn Laws and economic criticism of its own. Now The Economist says it is emerging from two of its latest challenges in fitter shape. In this video interview with Beet.TV, the newspaper’s global digital revenue SVP Michael Mullaney says his title has found fear about the GDPR law and advertiser resistance […]

COLOGNE — The era when news publishers were happy to just adopt big ad-tech firms’ stacks is over. Now they want to control their tech and, with it, their own destiny. So says the man who runs programmatic ad-tech at one of the world’s biggest news publishers. “The key, the underlying thing across all this […]