Robert Andrews

What if the acronym “AI” really stood for “Advertising Intelligence”? That’s the kind of question Orchid Richardson is asking at IAB Tech Lab. As VP & MD, Programmatic & Data Center, at the industry body’s research unit, Richardson is leading an exploratory exercise to codify standards for the application of artificial intelligence in advertising. On […]

LITTLE ROCK –  Third-party cookies’ disappearance act and the tightening controls on mobile identifiers pose a threat to the traditional way in which digital ads have bene targeted. So brands and publishers alike are having to pivot to gaining first-party data on audiences. In this video interview with Beet.TV, Kyle Hollaway, Acxiom VP and head […]

Even when you have one of the most sophisticated data engines in marketing, the COVID-19 means you still have to plan for uncertainty. That is the life of Nick Graham, VP, Insights & Analytics at PepsiCo. In this video interview with Beet.TV, Graham says the beverage company has game-planned several different consumer-economy scenarios as far ahead […]

It was technology that caused the digital ad supply chain to become cluttered and ineffective – so can technology put it right again? In the battle to straighten-out the digital ad ecosystem, artificial intelligence is being leveraged to do the volume of work that humans cannot. In this video interview with Beet.TV, Charlie Archibald, VP, Data […]

If advanced TV ad targeting is to convince more big brands to switch money from conventional TV ad spend, it is going to have to show its effectiveness. Next year, Lauren Bernard wants to help it do just that. As VP, Marketplace Solutions at IPG’s Kinesso knows the medium is often caught between its potential […]

The COVID-19 pandemic may be a nightmare for politicians, businesses, society and a great number of individuals. But, for retailers that were facing challenges targeting customers, the crisis has been an opportunity to grow the data they hold on buyers. In this video interview with Beet.TV, Amy Lanzi, EVP, Commerce Practice Lead, Publicis Groupe, explains how […]

For brands that were used to plugging targeting files into their ad buyers, the new world looks a lot different. Deprecation of third-party tracking cookies and limits on mobile ad identifiers are forcing more ad buyers to target more smartly. But, in this video interview with Beet.TV, Sandra Swindle, SVP, CRM Technology Delivery Lead at […]

Advanced TV is the powerful medium that allows advertisers controls over buying TV ads, like targeting, frequency capping and measurement. So far, that promise has also been laced with complexity – connected TV can be as complicated as it is impactful. But Rachel Wallach-Baker, Horizon Next, SVP, Investment, sees improvements on the horizon. Level the […]

SEATTLE – Nielsen may have this week announced its plan introduce the holy grail of media measurement – unified cross-screen measurement – but, with the plan’s full implementation four years away, brands are still left needing to fill the gap. That’s where Sean Muller comes in. The founder and CEO of iSpot.tv, a TV measurement […]

If advertisers weren’t already demanding bang for their buck, COVID-19 economic pressures are prompting them to do so. Time and again, out of the pandemic, we have been hearing executives talk about the importance of guaranteed results and return on investment, in a year when investment in the absence of proven results may seem like […]

For many, the turn of the year is always a time to make plans, to get your house in order, to simplify. For Nielsen, that is no different. This week, the media measurement giant announced a new initiative, Nielsen ONE, that is pitched as a marketer’s best Christmas gift – the unification of all media […]

If 2020 was the year when our foundation was shaken and reset, 2021 may be the year when substantive new growth can occur on top. That is to say, many trends which marketers got interested in last year and now ready to be adopted in earnest in the year ahead. In this video interview with […]

LOS ANGLES – How do you solve ad targeting when the fabric of the practice is being torn up? By dealing with real people. That’s according to one ad agency exec using proprietary technology to maintain audience relationships as accepted targeting methods wane. In this video interview with Beet.TV, Karin Mihkels, EVP, Partnerships & Business […]

CHICAGO – Despite the traditional fabric of ad targeting being torn up, the key relationship between publisher and consumer can be restored by a holy trinity of new approaches. That is according to an ad-tech exec who sees the diminution of third-party cookies and mobile ad identifiers not as a negative but as a turning […]

If you want your ad campaign to produce the end result, a sale outcome, it’s best to start at the beginning, a clear targeting strategy. That is the emerging viewpoint when it comes to the new trend in marketing – outcome-based advertising. And end has a start In this video interview with Beet.TV, Peter Sedlarcik […]

The COVID-19 pandemic has thrown momentum back toward local media planning and buying that had begun to look like a poor relation to national. So Mediaocean, whose software helps advertisers automate their operations, is launching new tools to bring further efficiencies to what it says is still a highly manual process. In this video interview […]

In a global pandemic crisis, doctors are the vital link between pharmaceuticals and patients. But, when in-person visits are shut down, how do medical marketers gain cut-through? In this video interview with Beet.TV, Ray Rosti, chief digital officer of healthcare marketing agency Publicis Health Media, explains how health brands are overcoming the modern ailment of […]

CHICAGO – When businesses’ backs are against the wall, they ask for money to work harder. But, even before COVID-19 threw a spanner in 2020’s works, marketers were already becoming more likely to ask for proof of the effectiveness of every marketing dollar spent. That is a change from the days when they were content […]

CHICAGO – The advertising industry is only just wrapping its head around the necessary and beneficial move from indiscriminate ad targeting to identity-based audience targeting – but now the solutions on offer for the latter already look like splintering. That’s the view of one ad-tech exec who says advertisers may have to accept that what […]

Despite promising to automate TV ad sales – a practice that, for decades, has been carried out manually – programmatic ad sales, even in connected TV (CTV) environments, have remained considerable hands-on. But now we are reaching a tipping point where the majority of CTV ad sales will be programmatically traded. At least, that will […]