Robert Andrews

SEVILLE — The ad-tech world has got pretty good at finding the right audiences and executing the right media buys at the right time. But what’s left on the table? Mobile, measurement and that little matter of creativity, says one exec working at the numbers end of an ad data company. “There’s a surge in people […]

SEVILLE — Discovering whether your ad is actually being seen by a human being is now just “table stakes” – viewability is about to get more sophisticated. That’s according to ad ad-tech exec working on an upgrade. Integral Ad Science CEO Scott Knoll says he sees a problem with current implementations of viewability metrics. “A small percent (of […]

Bloomberg Media wants all its outposts to remain free. That’s going to require continued advertiser finance. So it’s no wonder the company is frustrated with the state of TV ad sales. Bloomberg TV sales head David Bickford wants to teach the old dog of telly some new tricks – namely, the kind of measurement and […]

On the eve of a special digital-only meeting at the National Association of Broadcasters’ (NAB) Show in Las Vegas, one cable operator has urged it to solve TV’s data problem. The NAB is has tabled a Digital Summit, including assembling a board to tackle the issue – namely, how to standardize measurement and reporting mechanisms for quantifying viewership […]

MIAMI — It’s the behemoth media platform that has a hand in perhaps around 40% of US TV ad spending, if numbers are to be believed. So why do so few people talk about WideOrbit? The San Francisco-based company offers a software platform that handles scheduling, billing, content management and invoicing for mostly local TV ads around the US. In […]

MIAMI — The Washington Post says it is trying hard to show ads that don’t suck – it’s other people’s ads that are the problem. WaPo made headlines late last year, when, like some other publishers, it began serving a range of responses to users running ad blocking software – from email captures to subscription invitations. “At […]

A new world is coming in to view, in which TV broadcasters will be able to help ad buyers target viewers more precisely. The only problem, TV broadcasters may not be in the picture. That’s why the US industry’s umbrella body, the National Association of Broadcasters (NAB), is convening members to gain control. For the NAB Show at […]

VAIL, CO — It still majors on food and drink, but digital men’s lifestyle publisher Thrillist has expanded a lot in its 12 years online. For one, what started as an email newsletter distributed to 600 friends is no longer just destined for your mailbox. “Our email audience … is the pebble we can throw in the […]

Remember cord cutting? Once upon a time, observers thought the rise of online video delivery would lead to mass cable and satellite TV cancellations. Sure, more than 1.1 million households cut the cord last year, according to a new Convergence Consulting report. But consistent data is hard to find. Nielsen April estimates suggest a 1.7% decline in […]

When marketing data and analytics company Neustar acquired the marketing technology company MarketShare Partners for $450mn last year, it was to bolster its ability to plan, optimize and allocate marketing spending in a changing, multi-channel world. Now the combined company is spreading its wings. “I’ve never seen such good identity-level data,” MarketShare co-founder and CEO Wes Nichols, now Neustar’s chief […]

The company logo lumascapes for advertising and marketing technology platforms have got so crowded in recent years, it can sometimes be hard to figure out who’s who. So, is the segment due a shake-out? Investment in ad-tech has receded a little from the frenetic dash of a couple of years ago, as the performance of certain newly-public […]

VAIL, CO — Bloomberg Media may now be finding its TV audience is almost half the size of that it gets on the Internet – but that doesn’t faze CEO Justin Smith – he thinks putting TV in the shade puts Bloomberg on the right path. “Bloomberg Media is now a majority digital video company,” Smith […]

VAIL, CO — Playboy is gearing up to take its content roster to advertisers this coming Digital Content NewFronts, with a brand that has now been virtually purged of the naked flesh that was once is stock in trade. The publisher relaunched playboy.com to remove nudes, and the magazine followed suit in the fall in what was a big move for the […]

VAIL, CO — Whether it’s Twitch.tv, Twitter’s Periscope or Facebook’s new live-streaming capability, live video is shaping up to be one of the biggest media trends. That’s an opportunity for certain publishers, and People magazine is amongst those showing interest. “It’s all very new at this point. Our approach to live has been opportunistic – […]

VAIL, CO — Gawker Media is surveying all the tools in a publisher’s chest. “In the old days, publishers’ sales process was just about filling that vessel,” Gawker Media executive director Paul Sundue told Beet.TV at the Digiday Publishing Summit in Vail, Colorado. “Now every engagement is like a snow flake. “We have to work with […]

VAIL, CO — It’s now five years since Brian Morrissey left Adweek to form Digiday, the site covering media and marketing that has grown in to an industry must-read. What’s next? More besides media and marketing. Digiday is soon to expand in to other topics and regions, Morrissey tells Beet.TV in this video interview. “We’re […]

MIAMI — Twenty-two years after the first web banner ad, you may have thought the online advertising business was pretty mature by now. But fear over a worsening consumer advertising sentiment, plus excitement about a new wave of ad outcomes, may mean the industry is only just beginning. “Most advertising today isn’t relevant,” according to Quantcast CEO Konrad Feldman, […]

VAIL, CO — In a world where Facebook, Twitter, Snapchat and Apple are all vying to distribute news content, the new platform giants are becoming kingmakers. Newspapers and magazines face a thorny challenge – do they ride the wave and distribute to millions of social media users, even if they don’t make much money from the partnership? […]

MIAMI — The upfronts season, in which US TV networks tempt ad buyers to open their wallets by presenting their roster of programming, has begun – and Nielsen is hoping it is just in time for buyers to judge the likely audiences using its new viewer data products. The measurement firms’ new Total Audience Measurement system, to ascertain […]

MIAMI — It only launched in summer 2013 but, already, LinkedIn’s native ad format Sponsored Updates, is making up half of all the firm’s advertising revenue, a company exec says – and they look set to make up the majority soon. “It’s already 50% of our revenue and it’s going to become an even bigger part, […]