MIAMI — As digital drives massive changes in advertising and media, its growth has also shaped how media agencies recruit and find new employees, says Marie-Caire Barker, Chief Talent Officer, Global at MEC, in this interview with Beet.TV that dives into the job hiring ins and outs of today in the ad business.

“What candidates are looking for is an experience. They ask, what experience can one organization give me over another?'” she says, explaining how job seekers are changing the conversation in advertising hiring.

MEC has paired up with LinkedIn to access data on how to better reach new candidates who might be ideal fits. In addition, the agency also urges its employees to help ‘create content’ about what the work environment is like at MEC on job sites like Glassdoor.

For more insight on the talent search today, check out this interview.

This video was recorded at the 4A’s Transformation conference in Miami.   For additional interviews, please visit this page. Beet.TV’s coverage of the 4A’s was sponsored by The Trade Desk.

4A's Transformation 2016 Miami, presented by The Trade Desk