SpotX, a leading video inventory management, widely known as an SSP for premium publishers, has launched an “in-content” ad unit. Unlike in-stream ads, which appear in a publisher’s video player, these units appear in the text of the articles on desktop and on mobile.
We spoke with SpotX SVP Sean Buckley about the new unit and opportunity for publishers to monetize video advertising with the emerging format.
Out-stream advertising has gotten considerable attention lately as one of the industry’s fastest grow sector. Earlier this month, the Wall Street Journal reported on the trend.