LAS VEGAS — TV Everywhere will be a key focus for Scripps in 2015, says Tamara Franklin, EVP of Digital at Scripps Networks Interactive in an interview with Beet.TV at CES. “We are focused on the TV Everywhere initiative so this year you will see a lot with our portfolio to make sure consumer can engage with us in and out of the home. We are also thinking about how the portability of our content lends itself to playing more of a important role in every day behaviors,” she says.
The network group is focused on digital efforts in three critical areas this year — mobile, social and video, with an eye towards the capabilities of each platform, she says. Social, of course, enables more interaction but less control of the message. Mobile is a more personal device because it’s with consumers most of the time. “We are always looking for new platforms for consumers to engage in our content,” she says.
Franklin was interviewed for Beet.TV at the Consumer Electronics Show. Beet.TV coverage of CES 2015 is sponsored by Adobe Primetime. Find all the coverage here.