Mobile Ratings Next for Nielsen

The TV ratings giant is prepping to add mobile ratings to its product mix. The goal for Nielsen? To weave mobile into TV ratings in time for the fall season, said Steve Hasker, President of Nielsen Global Products, in an interview with Beet.TV this spring.

The addition of mobile to the TV ratings set can potentially give a more holistic view of who is watching what type of programming and on what device. At the Television Summer Critic’s Association this week, a Nielsen executive said the ratings firm has begun implementing the tech tools to measure mobile viewing. Nielsen can tracks mobile video across Apple and Android devices using an ad ID, Hasker told us in this interview. One of the biggest potential benefits of the implementation of mobile ratings is to better account for time shifting of viewing to mobile screens, Nielsen has said.

Beet.TV spoke with Hasker in April about the launch of the mobile ratings project and has republished the interview today.

By Daisy Whitney on July 9, 2014July 9, 2014 @daisywhitney

Recent Videos

Cadent’s Troiano Sees Big Growth In Addressable Television

Addressable television advertising has been mostly “a conduit or corollary to what happens in digital” in terms of being able to bring attribution and accountability to television, according to Cadent’s Nick Troiano. But things are changing on both the demand and supply side. The CEO of the advanced-TV platform cites pay-TV operators like Comcast, AT&T/Xandr […]

Tru Optik’s Swanston: Determine Household Makeup, Not Just Individual Identity

Amid growing concerns about tougher data privacy restrictions, give people the opportunity to opt out and they might just give you more information about themselves, according to Tru Optik’s Andre Swanston. “We knew very early on that privacy compliance was going to be something critical for the future of our entire business,” the CEO and […]

Untold Consequences Of Tech Regulation: GroupM’s Norman

In 2019, barely a week goes by without another big scandal or controversy concerning a big technology company, the rules around its platform access or the use of its audience data. And all that comes on the heels of the prior two years of ad-tech outcry, when advertisers lamented the opaque and often fraudulent digital […]

A+E Sales Extensions Benefit Advertisers And Viewers: VP DeMarco

With the right number of partnerships and extended sales forces, national television networks can provide local and national advertisers with “a higher frequency of opportunity,” says A+E Networks’ Jason DeMarco. In the process, there can be a reduction in repetitive ads. A+E’s core sales team handles linear, set-top box VOD and on-demand digital, Demarco explains […]

More National Brands Executing TV Locally: Premion’s Wilson

While discussions about consumer identity graphs “are continuing to emerge,” TEGNA’s Premion has been working on two of them. One is in conjunction with 4INFO and the other, for connected-TV devices, is with MadHive, according to Premion President Jim Wilson. 4INFO has long made custom identity graphs for Premion to identify certain audiences, Wilson explains […]

Comcast Advertising’s Greenwald On The Power Of TV And Local Targeting

At the recent LUMA Partners Digital Media East conference, Beet.TV caught up with Kevin Greenwald, Sr. Director of Strategic Initiatives at Comcast Advertising. He talked about what Comcast Advertising is excited about as a champion/partner to Comcast Spotlight, FreeWheel and NCC Media in the rapidly changing TV space. He sees tremendous opportunity in the power […]

Interactive TV Has Finally Reached Maturity: Chalozin

The dreams go back a long way. In the 1990s, conceptual fantasies of shopping, browsing and navigating on-demand “interactive TV” were everywhere – and it seemed like the future was just around the corner. Then… not much. The internet boomed and video eventually graced connected screens. But interactive TV was still largely an unrealized dream. […]

RTL AdConnect Coming To America: Coruble Seeks D2C Dollars

Can a TV group from Luxembourg crack the US market for digital video advertising? Last year, acquiring SpotX, pan-European RTL Group created Video Marketplace (VMP), an initiative to combine various source of online video ad inventory which its AdConnect sales house represents. Now the outfit is doubling down on its US presence. “(When) I stepped […]

Axios Subscription Coming Soon, CEO VandeHei

The in-brief news publisher Axios has been talking about launching a paid tier for a couple of years now. In November 2016, CEO Jim VanderHei told a conference such a tier could cost $10,000. Fast-forward to 2019, and VanderHei says a subscription scheme is still being tested, and could be coming soon. “We’re beta testing […]

Pixability’s George: From Walled Gardens To Connected TV

If anyone understands what it’s like to work inside one of the walled gardens, it’s David George, who left Facebook as Head of Mobile Publisher Solutions just over a year ago. Now as the CEO of Pixability, he’s helping to expand the company’s data and machine learning platform from social media giants like Facebook and […]