CANNES — Immersive and interactive storytelling are becoming more vital for brands, commercials and branded content, says Ari Kuschnir, CEO, co-founder and Executive Producer at m ss ng p eces, during an interview with Beet.TV. Kuschnir heads up a creative production company that has developed a range of interactive digital content for brands including Google, American Express, Red Cross.

“We want to tell meaningful, unique, engaging stories,” he says in this video interview, adding that interactive digital content can include videos with different endings, and videos in which viewers control the story, for instance.

For more insight into how m ss ng p eces views the future of branded content and storytelling, check out this video interview.

Kuschnir was a participant in a panel at Cannes Lion hosted by Tremor Video.

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