As demand for display advertising rates remains soft, rates for pre-roll video ads are up by 18 percent. Despite the rise in rates, publishers are finding it difficult to provide enough inventory to meet the surging demand, says Michael Lombardi, director of business development for Taboola.
The New York/Tel Aviv-based video recommendations company creates video thumnails of "related videos" for publishers to display on their pages — and pages on other publishers sites.
This is the second of two segments with Lombardi. Here is our first.
Note: Taboola is a sponsor of Beet.TV and is presenting the Beet Executive Retreat in Vieques this weekend. Very pleased to have Taboola CEO Adam Singolda a s featured speaker. Also, Beet.TV uses Taboola as its video recommendation engine.