YuMe, the Redwood City-based video advertising technology company, has released a standard interactive pre-roll ad format they announced today.

The new product allows advertisers to introduce social functionality and product links.

For an overview on the new product, the value of interactivity of pre-roll ads and overview on the industry, we spoke with YuMe's Chief Revenue Officer Scot McLernon.

More on today's news up on StreamingMedia.com.

Andy Plesser