LOS ANGELES — Digital studio and advertising agency Indelible has been expanding its client roster to now include Sears, KMart, Sephora, Scoop NYC, Mac Cosmetics, Victoria’s Secret and others, the company’s co-founder Ross Glick told Beet.TV during an interview last week in Los Angeles.
For those companies, Indelible creates branded entertainment and helps to distribute, amplify and optimize the campaigns using transmedia storytelling tools such as social media and mobile, Glick said. “Integrated marketing is really here,” he said. He added that Indelible was founded in 1999 during the first dot-com boom but has taken off in recent years as bandwidth has expanded to support Web video.
Glick served as a panelist during the AOL-sponsored a 90-minute Beet.TV webcast about the state of original Web video entertainment last week.