The Rachel Maddow Show enjoys the highest degree of engagement, meaning minutes spent per month, among all the NBC News and MSNBC news programs, according to president Charles Tillinghast, in this interview with Beet.TV

Part of its success has been from an online/offline strategy, involving high degree of interactivity around Apps and social media, Tillinghast explains in this video.

An spokeswoman tells Beet.TV: “Online viewers watch over 45 minutes a month of The Rachel Maddow Show video, making it one of the top viewed video sources in the digital NBC News network.”  Her source is the comScore March Video Metrix.

 Andy Plesser